W Series, the all-female motorsport competition, turned down a significant rights fee from UK pay-television broadcaster Sky to renew with commercial broadcaster Channel 4 as it continues to prioritise exposure, SportBusiness Media understands.
W Series, the all-female motorsport competition, has announced broadcast deals in over 175 markets ahead of its 2021 season
UK free-to-air broadcaster Channel 4 has renewed its rights agreement for the W Series, the women’s motor-racing championship.
W Series, the all-female motorsport competition, has recruited the Football Association’s Tom Gracey as its head of broadcast and media rights.
NBC Universal has acquired US rights to the inaugural 2019 season of W Series, the women’s motorsport championship.
W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.
W Series, the women’s motor-racing championship, has signed media rights deals covering its inaugural season across 35 territories in Asia, Africa and Oceania, it said Tuesday.
W Series has appointed the Pitch International agency to market global media rights to the inaugural season of the women’s motor-racing championship.