W Series

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W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.
USA

NBC Universal has acquired US rights to the inaugural 2019 season of W Series, the women’s motorsport championship.

W Series, the women’s motor-racing championship, has signed media rights deals covering its inaugural season across 35 territories in Asia, Africa and Oceania, it said Tuesday.

W Series has appointed the Pitch International agency to market global media rights to the inaugural season of the women’s motor-racing championship.

UK commercial broadcaster Channel 4 has acquired rights to the W Series, the new women’s motor-racing championship that will debut next month.