W Series

NBC Universal has acquired US rights to the inaugural 2019 season of W Series, the women’s motorsport championship.

W Series, the women’s motor-racing championship, has signed media rights deals covering its inaugural season across 35 territories in Asia, Africa and Oceania, it said Tuesday.

W Series has appointed the Pitch International agency to market global media rights to the inaugural season of the women’s motor-racing championship.

UK commercial broadcaster Channel 4 has acquired rights to the W Series, the new women’s motor-racing championship that will debut next month.

W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.