Willow
PSL secures broad international coverage in major cricket markets
The Pakistan Super League secured broad exposure in key international cricket markets ahead of its 2024 edition, which began on Saturday
Times Internet bags BCCI rights in string of international territories
Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…
Major League Cricket settles on Willow for initial growth
Major League Cricket, which held the final of its inaugural edition last night, opted to seal a five-year media rights deal with Willow TV in the absence of strong competition.
MLC secures five-year Willow deal, international distribution
Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
ICC wrings small uplift from Willow as ESPN interest cools
The International Cricket Council sealed a new deal in the US and Canada with Times Internet, despite being minded, at first, to agree a deal with ESPN.
Willow retains ICC rights in US and Canada in direct deal
The International Cricket Council has agreed a new rights deal in the US and Canada with Times Internet Limited, whose cricket-dedicated broadcaster Willow will provide coverage of men’s and women’s eve…
Cricket Australia continues steady growth in the Americas
Cricket Australia has agreed four-season renewals in the US and the Caribbean with Willow and Sportsmax, as well as its first ever deal in Latin America with ESPN.
PCB announces international media-rights deals
The Pakistan Cricket Board has announced a series of international media-rights deals covering cricket played in the country during the 2021 to 2023 period
Caribbean Premier League secures rights deals
The Caribbean Premier League has secured a series of rights deals for this year’s edition of the Twenty20 cricket tournament.
Cricket Australia enjoys results of American tender
Cricket Australia improved its exposure and income from North America in a series of deals with NBCSN, Willow and the Asian Television Network.