YouTube

Lega Serie A, the organising body of the top division of Italian club football, has welcomed a request from OTT subscription broadcaster DAZN to sublicense a package of rights in public places to pay-television…

The Discovery media group has further widened coverage of the forthcoming Tokyo 2020 summer Olympic Games across digital media platforms in Europe by agreeing a new content and advertising deal with video-streaming…

Guy-Laurent Epstein, marketing director at Uefa, speaks to SportBusiness Media about Uefa's deal with DAZN for exclusive global media rights to the Women’s Champions League.

Laura Louisy, vice-president, rights acquisition at DAZN, speaks to SportBusiness Media about the sports streaming service's deal for exclusive global media rights to the Uefa Women’s Champions League.

Uefa marketing director Guy-Laurent Epstein believes DAZN's new deal for media rights to the Uefa Women’s Champions League will take women’s football to new levels of popularity, unlocking its commercial potential in the process.
USA

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…

Streaming platform YouTube has acquired digital rights to the São Paulo state football championship from 2022.

Google-owned streaming giant YouTube has promoted Tomos Grace to the position of head of media and sport in Europe, the Middle East and Africa
USA

The National Football League and Google-owned streaming service YouTube have announced a partnership renewal that will bring more league content to the NFL's official YouTube channel

LaLiga giants FC Barcelona has set a new digital landmark by becoming the first sports team in the world to gain over 10 million subscribers to its official channel on online video platform YouTube

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe
USA

Esports superstar Tyler “Ninja” Blevins has begun streaming on Google platform YouTube following the recent shutdown of Microsoft's Mixer service.

Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.

The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…

US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook