The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…

US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook

Claro Sports, the broadcaster owned by Carlos Slim's Mexican telecoms giant América Móvil, is to offer free content from the Tokyo 2020 Olympic Games on YouTube through its editorial tie-up with Spanish m…

Organisers of the Ineos 1:59 Challenge, Eliud Kipchoge’s attempt to run the first sub-two hour marathon, have agreed a partnership with video sharing website YouTube for next month’s event.

League to distribute live streamed game into quartet of prominent international baseball markets

The International Basketball Federation (Fiba) has detailed a cooperation partnership with technology company Google which is designed to deliver a premium experience to fans who cannot be at the ongoing…

England’s Premier League has launched an official channel on YouTube, having previously decided against setting up a collective presence on the Google-owned video sharing website. The YouTube.c

The Mediapro agency, international rights manager for the 2019 Pan American Games, has agreed a deal with YouTube for the online video platform to broadcast the ongoing multi-sport event in Lima, Peru

Tomos Grace discusses the company’s three-pronged strategy, its role as a ‘free-funnel’ for rights-holders, and its plans to develop its ‘pay’ and ‘live’ offers.

Premier League club Liverpool’s decision to launch ‘paid-for’ content options on global video-sharing platform YouTube is a taster of how the platform will develop its sports-broadcasting partnerships.

Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.

Spanish agency Mediapro has agreed deals with video-sharing website YouTube to plug gaps in the distribution of the international rights to the Copa del Rey and the beIN Sports pay-television channels in Spain.

The World Baseball Softball Confederation has said it will provide a global live stream of all matches from the 2019 men’s Softball World Championship on video-sharing platform YouTube, while it has a…

The International Cricket Council is broadcasting World Cup content for the first time on social media platforms Facebook, YouTube and Twitter

The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.

Major League Baseball struck a new partnership on Tuesday with YouTube incorporating live streaming rights to 13 games from the second half of the 2019 regular season

Telco Verizon has partnered with Google to resell YouTube TV subscriptions, which include all the major US sports channels and many regional sports networks

NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday]

The NBA has launched a Sub-Saharan Africa-specific YouTube channel, which will feature two live game broadcasts per week for the rest of the 2018-19 season

Telco Optus will trial the live streaming of Uefa Champions League and Europa League via social media platform Twitter and video-sharing website YouTube in what it claims is a first for football coverage…

LaLiga Segunda División has signed a deal with YouTube in which its games will be aired around the world for free with live English commentary.

Four of the biggest esports events in the West generated 190.1 million hours of viewership in 2018, according to research by Newzoo

The NBC Sports division of US media company NBCUniversal has added video-sharing platform YouTube as a new rights partner for the second season of the Rocket League, the esports competition it organises alongside competitive gaming platform FACEIT.

Telemundo, the holder of Spanish-language rights to the Fifa World Cup in the US, has agreed deals with internet company Google and its video-sharing website YouTube to share its coverage of the national team football tournament.

Sports production company Whisper Films has agreed a global content partnership with the International Hockey Federation (FIH).

Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.

English Premier League football club Manchester United has launched an official channel on YouTube, breaking a cycle where it was the most-viewed club on the video-sharing platform purely through unofficial content.

Major League Soccer expansion franchise Los Angeles Football Club has signed a landmark media rights and jersey sponsorship deal with YouTube TV, the cable-free live television service of video-sharing company YouTube.

Boxing promoter Hennessy Sports has entered into a wide-ranging partnership with video-sharing platform YouTube, through which this month’s WBO World Heavyweight Championship title fight between Joseph Parker and Hughie Fury will be streamed exclusively live in the UK and Ireland.

The WESA esports organisation has agreed a streaming partnership with video-sharing website YouTube for its Pro League competition.

Major League Gaming, which hosts and streams esports events, has agreed a deal with YouTube to distribute live coverage of its MLG Vegas contest on the video-sharing platform.

The NFL has expanded a partnership with internet giant Google to allow viewers around the world to watch content from the American football league in virtual reality.

Pay-television broadcaster BeIN Sports will stream live coverage of the 2015-16 finals of the Uefa Champions League and Europa League club football tournaments to audiences in Spain via video-sharing platform YouTube.

American football league the NFL is planning to live stream all three International Series games scheduled to be played in London next season, with technology giants Apple and Google in contention for the rights, according to Reuters.

The Canadian Football League competition will stream live coverage of its end-of-season playoffs and Grey Cup finale via video-sharing platform YouTube.


US sports broadcaster ESPN has begun removing its videos from YouTube due to apparent concerns over rights issues ahead of the launch of the video-sharing website’s new subscription service.