Rights Holders Using SportBusiness Media

How Does SportBusiness Media Benefit Me?

SportBusiness Media is a well rounded service but most importantly you get access to Rights Tracker, the most accurate deals data base in the sports media rights market. With this you can:

  • Benchmark agaisnt similar rights-holders selling media rights in a particular territory
  • Study the market dynamics of media-rights being sold globally
  • Getting access to hard-to-get financial information to help benchmark and plan long-term strategy
  • Determine the best way to enter the market for a particular property

But it doesn’t stop there! Our analysis pieces produced around this data contain lots of other components of market intelligence aside from the fee:

  • Analysis of competitors
  • Nature of sales process
  • Previous buyers/agency sellers and contract durations
  • Type of deal including buy-out, minimum guarantee, revenue share, advisory, exclusivity or otherwise of the rights deal and more…
Subscribe Here

Tell Me More About Rights Tracker

Access the most accurate media-rights data in the sports industry. Powered by TV Sports Markets.

Tell Me More

Read Some Of Our Key Deal Stories

The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.

Disney’s decision to refocus Star India’s Hotstar OTT platform on its domestic market paved the way for the return of Indian Premier League cricket rights in the UK to pay-television broadcaster Sky.

The NFL League is at a pivotal moment in its distribution of media rights outside the US. Deals in two of the league’s most important overseas territories, the UK and China, are up for renewal. The league is also thought to be looking for a new partner for its rights across Europe.

Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

Spain’s LaLiga has for the first time agreed a revenue-sharing deal for its rights in the UK and Ireland for the 2019-22 cycle. LaLiga will receive a fee from pay-television broadcaster Premier Sports, but the two parties will also share revenues in both territories from LaLiga’s dedicated channel, LaLigaTV, SportBusiness Media understands.

How can I subscribe to SportBusiness Media?

  1. Click the button
  2. Complete the short form
  3. One of our team will be in touch!

Subscribe Here