Rights Holders Using SportBusiness Media
How Does SportBusiness Media Benefit Me?
SportBusiness Media is a well rounded service but most importantly you get access to Rights Tracker, the most accurate deals data base in the sports media rights market. With this you can:
- Benchmark agaisnt similar rights-holders selling media rights in a particular territory
- Study the market dynamics of media-rights being sold globally
- Getting access to hard-to-get financial information to help benchmark and plan long-term strategy
- Determine the best way to enter the market for a particular property
But it doesn’t stop there! Our analysis pieces produced around this data contain lots of other components of market intelligence aside from the fee:
- Analysis of competitors
- Nature of sales process
- Previous buyers/agency sellers and contract durations
- Type of deal including buy-out, minimum guarantee, revenue share, advisory, exclusivity or otherwise of the rights deal and more…
Tell Me More About Rights Tracker
Access the most accurate media-rights data in the sports industry. Powered by TV Sports Markets.
Read Some Of Our Key Deal Stories
Malaysian football rights values come back down to earth as Telekom returns
The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.
Disney’s pivot to India-focused Hotstar strategy opened door to Sky-IPL reunion in the UK
Disney’s decision to refocus Star India’s Hotstar OTT platform on its domestic market paved the way for the return of Indian Premier League cricket rights in the UK to pay-television broadcaster Sky.
NFL faces challenge to grow linear, OTT revenues in key non-US markets
The NFL League is at a pivotal moment in its distribution of media rights outside the US. Deals in two of the league’s most important overseas territories, the UK and China, are up for renewal. The league is also thought to be looking for a new partner for its rights across Europe.
Fifa will need more than eager investors to make new club competition work
Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.
Uefa and Team get off to winning Champions League start but caution prevails
There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.
LaLiga shifts to fee plus revenue share in Premier Sports UK, Ireland deals
Spain’s LaLiga has for the first time agreed a revenue-sharing deal for its rights in the UK and Ireland for the 2019-22 cycle. LaLiga will receive a fee from pay-television broadcaster Premier Sports, but the two parties will also share revenues in both territories from LaLiga’s dedicated channel, LaLigaTV, SportBusiness Media understands.
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