Fan Engagement
WSC Sports makes headway in ‘hard to penetrate’ French market with Skweek deal
AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…
AFC launches first mobile app
The Asian Football Confederation (AFC) has announced the launch of its first official mobile app
WWE returns to Twitch with channel reboot
World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel
Blast to set first with TikTok coverage of Paris Major
Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Sky Deutschland incorporates fantasy football into live Bundesliga coverage
Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players
NBCU to continue Twitter content tie-up for Paris 2024
Social media platform Twitter has announced the extension and expansion of its Olympic Games content deal with US rights-holder NBCUniversal (NBCU)
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
NFL hires Horizon as global media agency
The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
UFC partners with Cosm for immersive PPV event venues
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
Recast attracts more federations to streaming platform, set to increase margin
The European Taekwondo Union (ETU) and the International Canoe Federation (ICF) have become the latest federations to launch channels on Recast as the UK-based streaming platform continues to entice rights-holders…
Swedish handball leagues appoint Infront Lab to long-term digital role
The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Opening Day sets record merchandise sales, record viewers on MLB.TV
Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
NWSL extends Just Women’s Sports content deal
The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
FIVB rises to top spot in Redtorch’s IF social media rankings
The International Volleyball Federation (FIVB) was the best-performing Olympic governing body on social media in 2022, according to a league table compiled by the Redtorch agency
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Sports Innovation Lab, Ally target equitable media spend on women’s sports
Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties