Fan Engagement

AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…

The Asian Football Confederation (AFC) has announced the launch of its first official mobile app

World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.

Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players
USA

Social media platform Twitter has announced the extension and expansion of its Olympic Games content deal with US rights-holder NBCUniversal (NBCU)

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…

The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
USA

The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology

The European Taekwondo Union (ETU) and the International Canoe Federation (ICF) have become the latest federations to launch channels on Recast as the UK-based streaming platform continues to entice rights-holders…

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
USA

Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
USA

The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
USA

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league

The International Volleyball Federation (FIVB) was the best-performing Olympic governing body on social media in 2022, according to a league table compiled by the Redtorch agency

TikTok has announced its latest content agreement with the Ultimate Fighting Championship
USA

Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties