American Football
ELF secures Swiss exposure with CH Media deal
The European League of Football (ELF) will receive broadcast exposure in Switzerland for the first time after a deal was agreed with CH Media
Genius retains flagship NFL contract to 2028
Genius Sports has kept hold of one of its flagship contracts by extending its National Football League data and betting video rights deal until the end of the 2027-28 season
Free-to-air NFL coverage in France returns to M6
American football’s NFL has another new free-to-air broadcast home in France after M6 acquired the rights in a three-season deal.
DirecTV renews deal with NFL Media, adds RedZone
Pay-television operator DirecTV has announced a multi-year renewal of its agreement with NFL Media to carry NFL Network and add NFL RedZone to all its platforms for the first time
Pricing, viewing features outlined as NFL Game Pass launches on DAZN
DAZN Group has today (Friday) officially launched the NFL Game Pass direct-to-consumer digital service on its platform globally, providing full details of the pricing structure and features
O2 TV Sport to cover Prague Lions’ debut ELF season
Pay-television broadcaster O2 TV Sport has acquired rights in the Czech Republic to the European League of Football (ELF) as a new Prague-based team debuts in the competition
ELF hires Qvest to develop FAST channels, engages WSC Sports
The European League of Football (ELF) has engaged technology company Qvest to deliver a full-service free ad-supported streaming television (FAST) channels service
DirecTV lands commercial venue rights for NFL Sunday Ticket
DirecTV and EverPass Media, a new media platform created by the National Football League and RedBird Capital Partners, have announced a multi-year deal to air NFL Sunday Ticket at commercial establishments…
Genius adds ELF betting rights to American football portfolio
Data, technology and broadcast services group Genius Sports has widened its presence in American football by agreeing a data and streaming deal with the European League of Football (ELF)
NFL owners approve flexing of Thursday Night Football
National Football League owners have voted to approve limited flexing of Thursday night games to Sundays
ELF turns to remote production with AWS, adds Euronics sponsorship
The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…
Skydance to develop docuseries on Dallas Cowboys and owner Jones
Skydance Sports and NFL Films announced that they are developing a documentary series about the National Football League's Dallas Cowboys and its owner, president and general manager Jerry Jones
Nielsen revises Fox’s Super Bowl viewership to record 115.1m
The National Football League's 2023 Super Bowl was the most-watched ever in the United States, after revised viewing figures were released by Nielsen Media Research.
The company has announced that 115
NFL Draft draws total audience of more than 54m
The National Football League's NFL Draft drew 54.4 million viewers over the three-day event that was held in Kansas City, Missouri
NFL hires Horizon as global media agency
The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
YouTube sets NFL Sunday Ticket prices
YouTube has announced its subscription details for the out-of-market streaming service NFL Sunday Ticket and NFL RedZone channels ahead of the 2023 NFL season
DAZN outbids Bruin for NFL Game Pass in bold global play
DAZN is thought to have bid significantly higher than incumbent OverTier for global distribution rights to Game Pass, though the NFL says user experience, tech, footprint and marketing were decisive factors.