American Football

Next Level Sports & Entertainment has agreed a deal with the European League of Football to cover the American football competition in the US market

The rebooted United States Football League drew an average domestic audience of 1.52 million for its inaugural championship game, with the audience peaking at 1.834 million on the Fox network

The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia

The European League of Football has secured a new broadcaster in Hungary after striking a deal with media group Network4. The American football league, which is led by former ProSiebenSat

Deal for spring football league builds in part on successful Hollywood career of Dwayne "The Rock" Johnson

The Saran Media Group agency has acquired rights to the European League of Football in Turkey, as the Istanbul Rams prepare to make their debut in the American football competition for the 2022 season

Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.

Australian commercial broadcaster Seven Network renewed its rights to the NFL for three years, from 2022 to 2024, at a slight increase.

Former National Football League marketing manager Cate Hefele has been appointed as executive director of Kayo, the subscription streaming platform owned by Australian pay-television broadcaster Foxtel

Competing US broadcast networks join together to boost fan interest in league

Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…

NBC Sports will join Fox Sports as a domestic broadcast partner of the revived United States Football League, with NBC carrying 21 games and Fox airing 22 of the 43 total games in the league's debut season

The National Football League and social media platform Twitter have announced a multi-year partnership extension, which includes a commitment to produce 20 exclusive content features on live audio feature…

The United States Football League, a short-lived but widely discussed element of the American pro sports landscape in the 1980s as it unsuccessfully sought to challenge the dominant National Football League,…

StreamAMG, the sports streaming and technology company, has been appointed by the European League of Football to provide a live and on-demand global streaming service for the new American football competition

The NFL has shown that a little flexibility goes a long way in the US, securing like-for-like growth of about 80-per-cent by allowing partners to use the NFL as a central pillar of their respective streaming platforms.

The National Football League has solidified its domestic media rights distribution well into the next decade and reaffirmed its position as the pre-eminent programming in all of American television, regardless…