Athletics

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

Eliud Kipchoge’s successful attempt to run a sub-two-hour marathon has received 4.93 million views to date for the live and on-demand stream on video-sharing platform YouTube.

UK public-service broadcaster the BBC, international sports broadcaster Eurosport and US media group NBCUniversal have become the latest broadcasters to acquire rights to Eliud Kipchoge’s historic attempt t…

UK public broadcaster the BBC has taken up an option to broadcast rights in the country to the 2021 and 2023 IAAF World Athletics Championships

The IAAF World Athletics Championships’ sparse attendances and complaints over searing heats for marathon races have failed to dissuade the German television audience as viewing figures pick up in the c…

The production division of the Infront agency has claimed a first through its role in the successful testing of a 5G-connected camera set-up at Sunday’s Berlin Marathon.

Organisers of the Ineos 1:59 Challenge, Eliud Kipchoge’s attempt to run the first sub-two hour marathon, have agreed a partnership with video sharing website YouTube for next month’s event.

The International Association of Athletics Federation has signed a 10-year international media-rights agreement with the Infront agency, which includes the sale of international rights to the top-tier…

The Ghana Broadcasting Corporation (GBC) and the Ghana Athletics Association (GAA) have jointly acquired exclusive free-to-air rights in the country to the 2019 IAAF World Championships

European Broadcasting Union member broadcasters in 13 countries are showing the inaugural edition of The Match, a Ryder Cup-style athletics clash between Europe and the USA which begins today (Monday)…

The IAAF Productions division of the International Association of Athletics Federations has detailed what it claims will be ground-breaking technology in place for the broadcast of the forthcoming World…

Sports production and media company Sunset+Vine has been selected as the host broadcaster for Eliud Kipchoge’s attempt to break the two-hour marathon barrier in Vienna next month.

The Brazilian Athletics Confederation (CBAt) has signed a deal with compatriot OTT service TV NSports to broadcast all its events through a dedicated channel on the platform

The organisers of the Mexico City Marathon have admitted that they still may not be able to charge for broadcast rights despite the race being awarded IAAF Gold Label status last year

Pay-television broadcaster Eleven Sports has secured live rights in Taiwan to athletics’ 2019 IAAF World Championships and the FIVB Men’s and Women’s Volleyball World Cups. T

Eurovision Sport, the production arm of the European Broadcasting Union, has reached an agreement with European Athletics to cover The Match, a new team event that will be contested by athletes from Europe…

Swiss-based agency Infront Sports has agreed a deal with Olympic governing body the International Olympic Committee to market free-to-air rights in Sub-Saharan African to every Olympic property until 2024