Athletics
BBC lands long-term London Marathon extension
UK public-service broadcaster the BBC has agreed a five-year extension to its long-running rights deal for the London Marathon
SporTV picks up Diamond League rights in Brazil
SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the 2022 season of the Diamond League athletics series
Rai secures Diamond League rights to 2024
Italian public-service broadcaster Rai has secured rights to World Athletics’ top-tier Diamond League series in a three-year deal running until 2024.
Seven lands Athletics Australia streaming rights in three-year deal
Australian commercial broadcaster Seven has secured streaming rights for Athletics Australia events in a three-year deal
BeIN Sports lands two-year deal with World Athletics in Mena region
BeIN Sports has secured the broadcast rights to World Athletics events for the Middle East and North Africa in a two-year deal
UK Athletics secures 2022 coverage on BBC platforms
UK public broadcaster BBC has struck a one-season deal with UK Athletics to become the broadcast partner for the latter’s major events in 2022.
Infront brokers 22 broadcast deals for World Athletics Indoor Tour Gold
World Athletics has announced that its Indoor Tour Gold series will enjoy record broadcast coverage for its 2022 season, with 22 deals having been put in place by the Infront agency
Kenya’s KBC agrees World Athletics Series deal with TVMS
Kenyan state broadcaster KBC has agreed a rights deal for World Athletics Series events held in 2022 and 2023
World Athletics moves early to lock in long-term EBU deal
The European Broadcasting Union will pay a slight increase to retain its rights to World Athletics Series events, including the World Athletics Championships, from 2024 to 2029.
EBU retains World Athletics Series rights to 2029
The European Broadcasting Union consortium has retained broadcast rights to World Athletics Series events, including the World Athletics Championships, in a long-term agreement announced this morning
Sports Media Venture delivers Amsterdam Marathon international TV deals
Boutique media rights agency Sports Media Venture has secured international coverage for this weekend’s Amsterdam Marathon.
London Marathon to ‘consider other options’ following expiry of latest BBC deal
London Marathon event director Hugh Brasher has said the organisation is in talks with other terrestrial broadcasters as it considers moving away from the BBC, its home for its entire 40-year history
NRK extends Norwegian athletics rights agreement
Norwegian public-service broadcaster NRK has extended its rights agreement with the Norwegian Athletics Association (NFIF) for coverage of national athletics competitions
FloSports secures London Marathon streaming rights in North America, Australia
United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
UK Athletics to stream British Athletics Championships as BBC ‘refuses to pay a fee’
The British Athletics Championships will not be shown on mainstream television this year after the UK public-service broadcaster the BBC reportedly decided against paying a fee for the rights
Sky Deutschland seals exclusive Diamond League rights in Germany and Austria
Pay-television broadcaster Sky Deutschland has sealed rights to athletics’ Diamond League in Germany and Austria, from 2021 to 2023.
BBC secures Diamond League rights until 2024
UK public-service broadcaster the BBC has secured the rights to show athletics' Diamond League series live from 2021 to 2024