Athletics

Features

Declining interest in athletics and belief that last deal was overvalued mean EBU negotiations will be tough

Boxing: German public-service broadcaster ARD acquired the rights for a minimum 12 fights a year from Sauerland Promotions in a four-year deal, 2008 to 2011, renewing a previous contract

A new deal for French Ligue 1 football is likely to be the biggest television-rights deal of 2008

Olympics, international football, ice hockey, skiing and athletics protected

Motorsport: US motor racing series Nascar finalised a series of eight-year deals worth an overall $4.5bn (£2.6bn/€3.8bn), a 40-per-cent increase on its present deals.

Cricket: Asian pay-broadcaster Zee Sports acquired the Indian cable and satellite rights to India’s three-Test series against Sri Lanka in a deal with the newly elected Board of Control for Cricket in India

The TWI agency is having mixed fortunes in selling the television rights for the Golden League athletics series

Formula One:  Pan-Asian broad-caster ESPN Star Sports acquired the pay rights for Formula One in all of Asia, except Japan and China, in a five-year deal

Basketball: Spanish commercial broadcaster La Sexta acquired the rights to this year’s basketball World Championships in a deal with Fiba, the international basketball federation.

Rugby union: UK pay-broadcaster British Sky Broadcasting acquired the exclusive live rights to European club rugby’s Heineken Cup competition in the UK and Ireland in a four-year deal, from 2006-07 to 2…

The IMG/TWI agency is set to win a bidding process for the worldwide television rights to athletics’ Golden League Series

The revamped Golden League athletics series has still to win television coverage in two of Europe’s top five television markets.

EBU broadcasters believe that fee expectations of rights-holders are unrealistic

Athletics: The Dentsu agency, acting on behalf of the International Association of Athletics Federations, brokered three-year deals with broadcasters in China, Korea and New Zealand covering the 2007 and…

The International Association of Athletics Federations is considering an overhaul of the Golden League series

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.

UK broadcasters experience a mixed 2005 for television-sport viewing.

Pan-European broadcaster acquires content specifically for the region for the first time.

Television rights deals with incumbent partners ABC/ESPN and TNT likely to be the most valuable of the year.