Baseball

Major League Baseball’s Milwaukee Brewers have signed a multiyear rights extension with Sinclair Broadcast Group, securing a key piece of revenue and media distribution in advance of the 2021 season.

La Vida Baseball, a multi-language Latino baseball lifestyle media company, has developed a new, large-scale content initiative devoted to the life and legacy of the late Baseball Hall of Famer Roberto…

Major League Baseball’s Miami Marlins said they will allow around 25 per cent attendance at Marlins Park this season, making the club among the first in the league to detail plans for allowing attending f…

The Mid-Atlantic Sports Network (MASN), the regional sports network home of Major League Baseball’s Washington Nationals and Baltimore Orioles, will finally enable in-market streaming of live games in 2…

ESPN has signed announcers Alex Rodriguez and Matt Vasgersian to one-year contract extensions that will keep them in place with its flagship Major League Baseball broadcast property, Sunday Night Baseball,…

Australian pay-television operator Foxtel and its Kayo Sports OTT streaming platform have acquired rights to the 2020-21 edition of the Australian Baseball League

Major League Baseball’s 2020 World Series, a six-game triumph for the Los Angeles Dodgers, ended with the event’s lowest-ever television ratings in the United States.

Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…

Major League Baseball has completed a multi-year rights deal with Star Sports India in which the broadcaster will show each game of the 2020 and 2021 World Series live across India
USA

Major League Baseball has secured a domestic renewal with Turner Sports for the 2022-28 cycle worth over 50 per cent more than the broadcaster’s current outlay. But the league is looking to boost rights revenues further, with plans to significantly expand the postseason.

The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of Major League Baseball

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of Major League Baseball

The World Baseball Softball Confederation will stream the inaugural Taiwan Baseball5 Championships this week on its digital platform GameTime

The World Baseball Softball Confederation has acquired the exclusive international streaming rights to the top tier of Panamanian domestic baseball

Major League Baseball be prominently featuring the New York Yankees and Los Angeles, perennially two of the league’s most popular clubs, during this week’s Division Series playoffs, with each team to …

Major League Baseball this week is unveiling a new postseason marketing campaign featuring popular entertainer DJ Khaled

Major League Baseball this week will be seen on the ABC broadcast network in the United States for the first time since 1995 as the league’s newly expanded playoffs begin.

Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.

Major League Baseball has been awarded more than $6m (€5.1

Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater user customization and distribution of the the league’s extensive f…

Major League Baseball’s Kansas City Royals have renewed their local rights agreement with Fox Sports Kansas City, owned by Sinclair Broadcast Group, in a multiyear deal.

ESPN will continue to air the Little League World Series, one of the foremost events in US youth sports, through 2030, as part of a newly signed, eight-year contract extension

Major League Baseball’s Seattle Mariners and local television partner Root Sports have debuted a series of production enhancements typically reserved for national-level broadcasts.

Indian online sports platform FanCode has acquired streaming rights for Major League Baseball and the Caribbean Premier League T20 tournament in separate deals

Production and media rights agency Mediapro will handle the production of all matches from the 2020-21 season of baseball’s Mexican Pacific League (LMP), with pay-television broadcaster Sky Mexico to a…

Major League Baseball said it has set several new league records for streaming of its live games during the start of the amended 2020 regular season

Pay-television broadcaster beIN Media Group has retained rights to Major League Baseball in France and across 24 countries in the Middle East and North Africa

Fox Sports has revealed it will utilize virtual fans during its Major League Baseball broadcasts in the widespread absence of spectators at games during the rescheduled season

Pay-television broadcaster Sky has agreed a two-season rights deal to cover Major League Baseball in Italy. The deal takes in the impending 2020 season, as well as the 2021 campaign

Major League Baseball’s Arizona Diamondbacks said they generated more than 83,000 digital page views for a webcast of its July 13 intrasquad game, a total representing by far the team’s most-watched vid…

Fox Sports executives are expecting a ratings bump of about 40 per cent for the start later this month of its coverage of the revised 2020 Major League Baseball schedule

Major League Baseball is closing in on a seven-year media rights extension with WarnerMedia’s Turner Sports that would be worth in excess of $3.5bn, according to industry sources.

Major League Baseball, making its public-facing re-entry from the Covid-19 pandemic with its First-Year Player Draft this week, continued the sports industry’s run of strong ratings increases among a c…

Mediapro, the production and rights agency group, has reached a short-form content distribution deal with Wave, the sports social media content company, covering leading Liga MX football clubs and WBSC…

The 2020 Major League Baseball Draft will be held remotely on June 10-11 and carried on multiple networks for the first time, it has been announced