Baseball

USA

The Walt Disney Company has agreed to acquire a majority shareholding in BAMTech, the video technology business of MLB Advanced Media, the interactive media arm of Major League Baseball.

USA

The Baltimore Orioles and Washington Nationals are at odds over their respective positions following the latest legal ruling in a long-running case concerning the latter Major League Baseball franchise’s revenue payments from US regional cable-television broadcaster MASN.

Consumer electronics company Samsung has partnered with North America’s Major League Baseball to provide fans with a virtual reality offering for the remainder of the 2017 season.

The MP & Silva agency has been appointed as the exclusive global media-rights adviser for the Colombian Baseball League and the Serie Latinoamericana pan-continental competition.

US technology company Intel has agreed its latest sports partnership by entering into a three-year deal with Major League Baseball for virtual reality coverage of the North American league’s games.
USA

Social media platform Facebook has struck its latest live sports deal through an agreement with Major League Baseball to show 20 of its games during the ongoing 2017 season.

The World Baseball Softball Confederation has appointed Canadian marketing and management consulting firm deFrias Management Group (dMG) to expand its broadcast distribution and increase its number of global partnerships.
USA

US regional sports broadcaster Root Sports has introduced authenticated in-market live streaming of games for its Major League Baseball team partners.

DAZN last month secured Major League Baseball rights, the only major US sports property missing from its portfolio in Germany, Austria and Switzerland.

Major League Baseball has signed a wide-ranging content partnership with Indian digital media company Veqta.