Baseball
Apple dips a toe with MLB but has plans for NFL cannonball
Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.
MLB nears streaming agreement with Peacock
League extending its presence further on direct-to-consumer streaming platforms
Apple strikes MLB rights agreement for Friday night games
Exclusive package of games to air on Apple TV+ streaming service
MLB, Apple in advanced talks regarding potential rights deal
Negotiations centering around weekday game inventory previously held by ESPN
ESPN retools talent lineup for ‘Sunday Night Baseball’
Network forms new booth, alternate presentation for flagship MLB property
MLB secures German free-to-air exposure in long-term Sport1 deal
German sports broadcaster Sport1 has secured free-to-air and pay-television rights to Major League Baseball until 2026
World Series ratings rise in 2021, but remain at historic low point
Viewership is smallest on record for event not played in a neutral site
World Series viewership starts with new low for non-neutral site
Start to MLB's Fall Classic shows ratings growth from last year's adjusted event
KBO broadcasters seek compensation for league disruption
Four Korean broadcasters with rights to the country's baseball league are seeking compensation due to disruptions to this season's schedule caused by the Covid-19 pandemic
MLB ‘plans’ nationwide in-market streaming service
Major League Baseball is reportedly planning to develop a nationwide streaming service that would allow subscribers across the United States to watch in-market games without the need for a cable television…
MLB produces strong viewership for 2021 Wild Card games
League sees robust audience growth to begin its postseason
MLB.TV streaming service posts series of records in 2021
Return to full season, cord cutting helps fuel robust totals
Orioles gain a new opportunity to present MASN legal case
Long-running MLB club media rights dispute to reach New York Court of Appeals
YES Network sees viewership lift with Yankees’ on-field surge
RSN posts extensive series of audience gains during team's run of torrid play
MLB’s ‘Field of Dreams’ game draws historic viewership totals
Unique event draws league's largest regular-season audience since 2005
MLB, Barstool Sports ‘in talks’ over midweek media rights package
Sports and culture media company Barstool Sports could potentially significantly expand its presence in the North American sports industry by signing an agreement with Major League Baseball over a series…
MLB All-Star Game posts modest audience growth
Viewership lift caps off a successful week of events for league
MLB Home Run Derby is most watched since 2017
Event boosted by the presence of Ohtani, homer-friendly ballpark