Baseball

USA

Highly paid commentator apologizes for series of xenophobic remarks about MLB star
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Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
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US broadcast network to exclusively televise "Sunday Night Baseball" game
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Major League Baseball and Audacy have announced a wide-ranging multiyear agreement, which makes the prominent multiplatform audio company the league's official digital audio and podcast partner.
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Major League Baseball and NBCUniversal are planning a test deployment of live baseball games on the Peacock streaming service, with the league once again seeking to advance efforts of providing live games…
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Derek Jeter, chief executive and co-owner of Major League Baseball’s Miami Marlins and previously a New York Yankees superstar, is the latest prominent former athlete to get the in-depth documentary t…
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Major League Baseball has completed a long-anticipated, seven-year media rights renewal with ESPN, in turn finishing off its national domestic rights through 2028
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ESPN and Star Wars, two sister divisions within the Walt Disney Co
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Major League Baseball’s MLB Network is working with former All-Star pitcher CC Sabathia and existing network talent to create a new player-focused, conversation-focused alternate game broadcast.
USA

Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…

Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…

OTT streaming service DAZN has extended its deal for Major League Baseball rights in Germany
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Major League Baseball’s Miami Marlins, as expected, have completed a multiyear local rights renewal with Bally Sports Florida, solidifying one of its critical revenue streams and making them the last c…
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Major League Baseball’s New York Yankees and the YES Network have revived a long-planned digital rights deal with Amazon in which the ecommerce and streaming video giant will show 21 live Yankees games t…

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
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Major League Baseball’s Milwaukee Brewers have signed a multiyear rights extension with Sinclair Broadcast Group, securing a key piece of revenue and media distribution in advance of the 2021 season.
USA

La Vida Baseball, a multi-language Latino baseball lifestyle media company, has developed a new, large-scale content initiative devoted to the life and legacy of the late Baseball Hall of Famer Roberto…
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Major League Baseball’s Miami Marlins said they will allow around 25 per cent attendance at Marlins Park this season, making the club among the first in the league to detail plans for allowing attending f…