Baseball
MASN finally enables in-market streaming
The Mid-Atlantic Sports Network (MASN), the regional sports network home of Major League Baseball’s Washington Nationals and Baltimore Orioles, will finally enable in-market streaming of live games in 2…
ESPN signs contract extensions with Rodriguez, Vasgersian
ESPN has signed announcers Alex Rodriguez and Matt Vasgersian to one-year contract extensions that will keep them in place with its flagship Major League Baseball broadcast property, Sunday Night Baseball,…
Foxtel, Kayo extend Australian Baseball League backing with new deal
Australian pay-television operator Foxtel and its Kayo Sports OTT streaming platform have acquired rights to the 2020-21 edition of the Australian Baseball League
World Series TV ratings hit record low
Major League Baseball’s 2020 World Series, a six-game triumph for the Los Angeles Dodgers, ended with the event’s lowest-ever television ratings in the United States.
World Series TV ratings hit record low
Viewership for Dodgers-Rays matchup falls 30 per cent from a year ago
MLB introduces expanded integration with Snapchat
Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…
MLB strikes media-rights deal in India with Star Sports
Major League Baseball has completed a multi-year rights deal with Star Sports India in which the broadcaster will show each game of the 2020 and 2021 World Series live across India
WBSC’s GameTime to stream Taiwan Baseball5 Championships
The World Baseball Softball Confederation will stream the inaugural Taiwan Baseball5 Championships this week on its digital platform GameTime
WBSC lands international streaming rights to Panama National Baseball League
The World Baseball Softball Confederation has acquired the exclusive international streaming rights to the top tier of Panamanian domestic baseball
Yankees, Dodgers get primetime slots for MLB Division Series
Major League Baseball be prominently featuring the New York Yankees and Los Angeles, perennially two of the league’s most popular clubs, during this week’s Division Series playoffs, with each team to …
MLB unveils 2020 postseason marketing campaign
Major League Baseball this week is unveiling a new postseason marketing campaign featuring popular entertainer DJ Khaled
MLB to be seen on ABC for first time since 1995
Major League Baseball this week will be seen on the ABC broadcast network in the United States for the first time since 1995 as the league’s newly expanded playoffs begin.
MLB finalizes seven-year rights extension with Turner
Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.
MLB awarded $6m in Dominican Republic TV rights payment feud
Major League Baseball has been awarded more than $6m (€5.1
MLB rolls out expanded digital video archive
Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater user customization and distribution of the the league’s extensive f…
Royals strike renewal of local rights deal with Sinclair
Major League Baseball’s Kansas City Royals have renewed their local rights agreement with Fox Sports Kansas City, owned by Sinclair Broadcast Group, in a multiyear deal.
ESPN seals Little League rights extension
ESPN will continue to air the Little League World Series, one of the foremost events in US youth sports, through 2030, as part of a newly signed, eight-year contract extension
Mariners, Root Sports deploy series of production enhancements
Major League Baseball’s Seattle Mariners and local television partner Root Sports have debuted a series of production enhancements typically reserved for national-level broadcasts.