Basketball

Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…

Ice Cube’s Big3 basketball league has extended its domestic broadcast partnership with CBS Sports for the 2020 season.

The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7

TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time

Greek free-to-air broadcaster Mega TV will return to Greek screens for the first time since 2018 and is set to broadcast the home Euroleague matches of Panathinaikos and Olympiacos

The Los Angeles Lakers' first game following the death of Kobe Bryant, against the Portland Trail Blazers on January 31, averaged 4.41m viewers on ESPN, according to Nielsen figures.

Israel-based WSC Sports, a provider of artificial intelligence-supported sports video highlights, has made its first move into the South American market by agreeing a deal with Liga Nacional de Basquete,…

The Canadian Elite Basketball League has selected the Mediapro agency as its production partner for all matches that will be aired live by public-service broadcaster CBC during the 2020 season

Brooklyn Nets owner Joseph Tsai has expressed his desire for Chinese state broadcaster CCTV to resume its coverage of the NBA basketball league amid the continued fallout caused by a tweet sent last year…

Zion Williamson's highly-anticipated debut for the New Orleans Pelicans, in a nationally-televised prime-time game against the San Antonio Spurs on January 22, is expected to give the National Basketball…

Egidio Bianchi has announced he will step down as president of Lega Basket Serie A, the top division of Italian club basketball, with a commission formed to determine his replacement and address other…

Novo Basquete Brasil (NBB), the top division of club basketball in Brazil, has furthered its reputation for innovation in the domestic media market by agreeing a rights deal with social video platform…

The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports

The Sina Sports division of Chinese internet operator Sina has, together with the Mediapro agency, reached agreements with broadcasters in multiple territories for the 2019 Sina Elite League (SEL), the…

The National Basketball Association is looking to continue to experiment with its innovative 5G smartphone broadcast initiative at next year's NBA All Star Game at the United Center in Chicago

The 2. Basketball Bundesliga, the sport’s second tier in Germany, has issued an invitation to tender for broadcast rights in the 2020-21 and 2021-22 seasons.

The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil

Pay-television broadcaster Sky New Zealand has agreed a landmark rights deal with the domestic National Basketball League ahead of the 2020 season

The Asociación de Clubes Españoles de Baloncesto (ACB), which organises the top tier of club basketball in Spain, has agreed a rights deal for the competition with Argentinian subscription-television c…

The CBC Sports division of Canadian public-service broadcaster CBC has extended its media-rights deal with the Canadian Elite Basketball League (CEBL) until 2022 in a three-year extension

The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season

Regional sports network NBC Sports Philadelphia is expanding its alternative sports betting-focused broadcasts for Philadelphia 76ers games with a 10-game slate during the 2019-20 season.

Sports data and technology company Genius Sports has been selected by the Dutch Basketball League (DBL) to launch its first live streaming and data platform