The International Basketball Federation (Fiba) is set to more than double its annual media-rights income compared to the previous cycle, boosted by a lucrative deal in China and strong increases in key markets.
Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.
Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.
The Euroleague has earned an increase of almost 170 per cent on the value of its media rights in Spain, reviving the property’s fortunes in the territory after a tough sales process last time.
Türk Telekom has acquired rights to an assortment of European basketball leagues in recent weeks to compensate for its lack of Euroleague and Turkish domestic league coverage.
The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.
Basketball’s Euroleague is close to a new media-rights deal in Greece even though its existing contract has two seasons to run, TV Sports Markets understands.
National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.
DB Video will extend its contract for media rights to Belgium’s top-tier basketball league for a further season despite losing money on the current deal, TV Sports Markets understands.
The Sports Channel has renewed a host of rights in recent weeks as it seeks to solidify its position in the Israeli broadcast market.