Basketball
WNBA boasts 46-per-cent viewership rise on ESPN at midway point
The Women's National Basketball Association has drawn an average of 548,000 viewers on ESPN through 13 games for a 46-per-cent increase over the 2022 WNBA season average on the network
BBL hires DAZN’s McKeown as media executive
Neil McKeown has left his role as an executive producer at subscription sports broadcaster DAZN to take up a similar position at the British Basketball League
Euroleague increases media rights income in Baltics
Euroleague Basketball has increased its media rights revenues in the Baltics through a new arrangement with media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT).
Sky Italia retains Uefa European Championship, NBA and Six Nations
Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup.
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France’s LNB lands broadcast exposure to 2030 with Skweek, L’Équipe
Ligue Nationale de Basket, organising body of French men’s top-tier basketball competition LNB Pro A, has struck a long-term domestic rights deal with streaming platform Skweek and L’Équipe, the digital terr…
Big3 adds to global reach with FITE
US basketball league the Big3 has secured global exposure through a deal with combat sports-focused streaming service FITE
ESPN renews commitment to Fiba World Cup coverage in US
The 2023 Fiba Basketball World Cup is to receive comprehensive coverage in the United States on ESPN, after a new rights deal was announced today (Monday)
NCAA and IMG weigh up unbundling women’s basketball
The NCAA Women’s Basketball Championship – considered one of the most undervalued properties in American sports – is focused on maximising the property’s value from the 2024-25 season, which opens the door to possibly unbundling the rights.
MASN adds Big3 rights
The Mid-Atlantic Sports Network (MASN) has secured broadcast rights to the Big3 league that will see 52 games available
NBA’s Utah Jazz swap RSN for local station
The Utah Jazz of the National Basketball Association will have their games broadcast on local, over-the-air television station KJZZ and a subscription streaming service as the team moves away from the…
WSC Sports makes headway in ‘hard to penetrate’ French market with Skweek deal
AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…
Clubs take control of Euroleague as Glickman concedes the fight
With Jordi Bertomeu long gone and an interim solution found to be unsuitable, Euroleague Basketball’s entire commercial roadmap for the next decade and beyond hangs in the balance.
Genius Sports signs betting rights deal with Vietnam Pro Basketball League
Data, technology and broadcast services group Genius Sports has signed a long-term deal with the Vietnam Pro Basketball League (VBA) covering official data tools, live betting streaming distribution and…
NBA Playoffs record best viewership in five years
The National Basketball Association's playoffs averaged 5.47 million viewers across ABC, ESPN, and TNT, making them the most-watched playoffs in the past five years
TV3 and LRT retain Euroleague Basketball rights in Baltics
Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…
NBA coverage on Globo’s SporTV to end
Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
Eurovision Sport agrees two-year Fiba 3×3 rights deal
The International Basketball Federation’s (Fiba’s) 3x3 division has announced a rights deal with Eurovision Sport, the sports arm of the Eurovision Broadcasting Union (EBU) consortium of public-service bro…
Deutsche Telekom’s basketball offering swelled by Women’s EuroBasket
Deutsche Telekom has announced it will provide free coverage of the 2023 and 2025 Fiba Women’s EuroBasket tournaments as part of a new agreement with basketball’s world governing body.