Football

Features

Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.

The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.

The end of the three-season maximum for LaLiga rights sales in the EU grants the rights-holder greater freedom but also some difficult decisions to make, experts have told SportBusiness Media.

Spanish telco Telefónica, which owns Movistar, has capitalised on a lack of competitive bids to acquire Uefa’s club rights in the 2021-24 cycle.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

US pay-television broadcaster Turner Sports’s likely cancelation of its pay-television rights with eight top-flight Brasilieiro Série A clubs could see a collapse in competition in the Brazilian domestic football rights market experts told SportBusiness Media.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Twitch’s deal to acquire exclusive international rights to the National Women’s Soccer League suggests the Amazon-owned streaming platform has become a go-to partner for traditional sports leagues seeking younger audiences.

Greek club PAOK will continue to broadcast home matches on its PAOK TV OTT platform despite the service generating 25 per cent less revenue than pay-television broadcaster Nova’s offer for the team’s rights.

Sky Italia’s victory this month in its challenge to the restrictions placed on its rights acquisitions by the country’s antitrust authority was comprehensive but not definitive.

The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.

Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.

Agency Pitch International did not face serious competition in the English FA’s tender for international Women’s Super League media rights, SportBusiness Media understands.

With Copa del Rey rights now available in one package, ESPN Brasil was comfortable agreeing a three-season deal for a competition that has historically been a tough sell in the territory.

Uefa secured a 40-per-cent headline increase on the value of its sub-Saharan Africa free-to-air European Championship package in a third successive deal with the TV Media Sport agency.

Italy’s Lega Serie A will launch a tender in April for its domestic media rights for the three seasons from 2021-22 to 2023-24, SportBusiness Media understands. The delay opens space for the resolution of several outstanding issues that have, so far, complicated the process.

Nordic Entertainment (Nent) Group’s monster six-season English Premier League deal signed this month has shocked the Nordic media market and left TV2 in Norway reeling.

Portuguese commercial broadcaster TVI’s acquisition of free-to-air rights to this summer’s Euro 2020 competition was driven by its desire to regain its status as Portugal’s most-watched terrestrial channel, SportBusiness Media understands.

Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.