Football

Features

Premier League club Liverpool’s decision to launch ‘paid-for’ content options on global video-sharing platform YouTube is a taster of how the platform will develop its sports-broadcasting partnerships.

TF1 and M6’s joint acquisition of Euro 2020 free-to-air rights was struck at a similar per-match fee as the one they paid for the last comparable edition of the tournament, in 2012.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

Absent any competition for Greek Cup rights in Cyprus, Cyta translated a 33-per-cent fall in inventory directly into a near one-third discount. 

Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.
USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

The value of Spanish football’s LaLiga in Turkey has fallen by more than 40 per cent in pay-television broadcaster D-Smart’s acquisition of exclusive multi-platform rights to the property. The deal was the direct result of the cancellation of LaLiga’s agreement with Digiturk earlier this season.

BT’s huge outlay for Uefa club competition rights in the 2021-24 cycle was driven by the UK telco's need to retain a viable sports broadcasting proposition.

The Spanish Football Federation’s (RFEF) decision to award the domestic rights to club knock-out competition the Copa del Rey to commercial broadcaster Mediaset could spark a legal battle following production group and agency Mediapro’s allegations that the decision was politically motivated.

The Scottish Professional Football League has secured a strong minimum guarantee from Infront for international rights to Scottish league football. The deal is robust by historical standards, given that betting streaming rights were not included.

In October, DAZN executive chairman John Skipper described the UK as “a logical DAZN market”, pinpointing three potential avenues of entry: rights to the English Premier League, boxing, and tennis. But experts and insiders surveyed by SportBusiness say DAZN should treat the UK market with caution.

Frank Dunne and Callum McCarthy take a look at the implications of the dispute between the Confederation of African Football and its global sales agency Lagardère Sports.

Pay-television broadcaster Digiturk and Spanish football’s LaLiga have ended their contract in Turkey due to the former's difficulties meeting its financial obligations amid continued weakness in the country’s currency, SportBusiness Media understands, leaving the league without a broadcast partner.

Greek public broadcaster ERT has exploited a lack of competition and its dominant position in negotiations to secure a significant reduction in the amount it will pay to the clubs in the second-tier Super League 2 for the 2019-20 season.

Greek digital terrestrial broadcaster Antenna has become the latest broadcaster to benefit from cuts to public broadcaster ERT’s funding by outbidding it for the rights to the Uefa Euro 2020 finals.

The Italian football league is finalising its guidelines for the tender process which must be approved by the country’s competition and communication authorities. The process is likely to be more complicated, controversial and political than the equivalent processes anywhere else. Story by Frank Dunne.

Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.

Pay-television broadcaster Cosmote reduced its outlay on Greek Cup rights by two-thirds and pushed to shorten the renewal duration to just one season to give it an opportunity to review the impact on the property’s value of a restructuring of the competition, SportBusiness Media understands.
USA

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.