The Wexford County Board of the Gaelic Athletic Association will today (Friday) broadcast a 30-minute programme on free-to-air satellite channel Showcase 2 in a move that some observers believe could be a precursor to the GAA forming its own television channel.
Gaelic Athletic Association commercial director Peter McKenna has said a new online streaming platform developed in partnership with Irish public-service broadcaster RTÉ has greater long-term value than the association’s rights deal with pay-television broadcaster BSkyB.
Irish public-service broadcaster RTÉ is to promote its new subscription-based online streaming service GAAGO through a sponsorship deal with the Gaelic Athletic Association.
The Gaelic Athletic Association is negotiating with pay-television broadcaster Sky Sports over the introduction of special discounted subscription deals for clubs, following on from Sky’s acquisition of GAA rights last week.
Irish public-service broadcaster RTÉ, pay-television broadcasters Sky Sports and Setanta Sports, and Irish-language free-to-air broadcaster TG4 have been awarded rights for the Gaelic Athletic Association in Ireland, while commercial broadcaster Seven has acquired rights in Australia.
UK and Ireland pay-television broadcaster BSkyB is in advanced talks over acquiring rights for competitions operated by the Gaelic Athletic Association, according to Irish newspaper the Independent.
Ireland’s Gaelic Athletic Association is considering launching its own internet-based subscription channel and a pay-television channel as it prepares for its next domestic rights cycle, from 2014-15 onwards, according to the Belfast Telegraph.
Irish amateur sports organisation the Gaelic Athletic Association is to target the North American market in its next cycle of media rights sales, according to sports news website TheScore.ie.
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