Rigour Media’s 10-year deal for digital rights in China to World Snooker events marks the media group’s first significant move into streaming live sport.
Stronger ratings, new events and the offer of exclusivity helped World Snooker agree a contract extension with Eurosport last month at a significantly increased fee.
International sports broadcaster Eurosport and UK free-to-air DTT channel Quest have expanded their partnership with World Snooker by agreeing a deal to show the 2019 Snooker Shoot Out tournament.
UK public-service broadcaster the BBC has extended its deal with IMG through a new four-year contract which is set to see the agency continue to produce live coverage of the three major UK snooker tournaments until 2021.
Social media platform Facebook has agreed a deal to stream the World Snooker Championship across the Americas and the Indian sub-continent for the second consecutive year.
New deals in China reflect Asian boom time in snooker
World Snooker chairman Barry Hearn on new deal with IMG Media.