Tennis

Features

International sports broadcaster Eurosport recovered a third of its spend on the 2016 US Open in Asia from a deal with LeSports in Hong Kong.

Sports and betting-related services company Sportradar has usurped rivals IMG and Perform to win Tennis Australia betting rights.

The French tennis federation last week secured an increase of just over 11 per cent in the value of its domestic French Open rights after agreeing an early renewal with France Télévisions.

Chinese OTT player PPTV pulled out of its deal for French Open tennis rights shortly before this year’s tournament began, TV Sports Markets understands.

UK pay-television broadcaster BT Sport last month agreed to pay an increase of about 25 per cent to renew Women’s Tennis Association rights.

Star India has snatched rights to two tennis grand slams from its Indian subcontinent rivals in the last week, significantly increasing their value.

Fox Networks Group significantly increased the value of US Open rights across Asia as the syndicator’s regional broadcast arm sought to complete its coverage of the tennis grand slams.

The ATP World Tour earned a strong increase in the value of its rights in Latin America last month after renewing its deal with ESPN.

Bringing Australian Open media-rights sales in-house was a natural move in response to market demands for tailored coverage, Tennis Australia told TV Sports Markets this week.

Pay-television broadcaster Fox Sports has positioned itself as the home of tennis in the Netherlands following deals for ATP and WTA rights in recent weeks.

Interview with Richard Heaselgrave, commercial director at Tennis Australia, following the 2016 Australian Open and discussing the body’s media rights strategy since taking its sales in-house last year.

Tennis Australia has renewed its deal with ESPN for Australian Open rights in Latin America and the Caribbean without putting the rights on the market.

Media rights clips from January 21 to February 3

The premier men’s and women’s tennis tours struck new media rights deals in Canada last month, both earning decent rights-fee increases.

Media rights clips from December 17 to January 20