The International Tennis Federation has signed several television rights deals in Asia for Davis and Fed Cup tennis.
Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.
Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.
Pan-European broadcaster acquires content specifically for the region for the first time.