Triathlon

Latest Features

Boosting the take-up of TriathlonLive, the direct-to-consumer OTT service operated jointly by the Infront agency and World Triathlon, is seen by experts as the agency’s best chance of increasing the margins on its global rights deal with the sport’s world governing body.

The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.

Media rights clips from March 13 to March 26

FOOTBALL Football: Uefa agreed rights deals in Ukraine for the Champions League and Europa League for the period 2012-13 to 2014-15

Divided opinions on why digital sports channel One HD failed

The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has commissioned the UK-based production company Noah Media Group to create…

The Professional Triathletes Organisation has appointed Tim Godfrey as its chief marketing officer

The PTO 2020 Championship at Challenge Daytona, a triathlon event to be held at the Daytona International Speedway, is to be broadcast domestically by Comcast and NBCUniversal’s Peacock subscription s…

World Triathlon, the sport’s recently-rebranded global governing body, has agreed an eight-year extension to its media agreement with the Infront agency.

Features

Mixed Martial Arts: US pay-television channel Spike TV will stream live on its website preliminary bouts from season five of the US mixed martial arts promotion Bellator Fighting Championships

Athletics: UK public-service broad-caster the BBC extended its deal for domestic athletics events for a further six years, from 2009 to 2014

The International Triathlon Union is hopeful that the partnership signed earlier this month with the Lagardère Sports agency will finally establish a strong, global profile for the sport.

Football: The English Football Association agreed a deal with sports agency Sportfive for second-party rights for England’ home friendly internationals, giving Sportfive the rights for selling to broadcasters i…

UK television viewing of triathlon’s annual world championships fell by over a million viewers this year.

Ice hockey: US network NBC agreed a one-year extension to its revenue-sharing deal with the National Hockey League, through to the end of the 2008-09 season

Olympics: Australian telecoms provider Telstra agreed a A$9m (£4.2m/ €5.3m) deal with Seven Media Group to show exclusive live coverage of the Beijing Olympics on its BigPond mobile service. 

Cricket: Pan-Asian broadcaster ESPN Star Sports agreed sublicensing deals for the Twenty20 world championships, held in South Africa in September, with DirecTV (North America), Geo TV (Pakistan), Ten Sports…

American Football: Canadian commercial broadcaster CTV and cable sports broadcaster Rogers Sportsnet acquired the Canadian rights to NFL football for the three years from 2008 to 2010, paying a combined…