Triathlon
Super League Triathlon granted Discovery Sports platform
Super League Triathlon has agreed a deal that will see the Discovery Sports division of media group Discovery provide coverage of all its events in 2022, across Europe
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Ironman hires JP Morgan’s Cohen as CMO, 70.3 events broadcast by Outside Interactive
The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer.
Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w
PTO buoyed by global broadcast audience for inaugural Collins Cup
The Professional Triathletes Organisation has stated global broadcast viewing figures for the inaugural edition of its Collins Cup competition surpassed all expectations, citing figures from sports, sponsorship…
Eclat adds PTO content deal to SPOTV line-up
South Korean firm Eclat Media Group has agreed a content deal with the Professional Triathletes Organisation for its new Southeast Asian pay-television and digital platform, SPOTV
BT Sport to showcase Super League Triathlon Championship Series
Next month’s Super League Triathlon Championship Series will be shown live in the UK by pay-television broadcaster BT Sport after a rights deal was announced this morning.
Sport1 picks up live rights to SLT events, delayed rights to Munich race
Super League Triathlon has secured a rights deal in Germany with sports broadcaster Sport1
PTO broadens US broadcast reach for Collins Cup, adds StarHub in Singapore
The Professional Triathletes Organisation has broadened the Collins Cup’s reach in the US through an agreement with media group Outside, while pay-television broadcaster and telco StarHub has acquired r…
New Collins Cup broadcast deals secured, streaming platform launched
The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
SNTV’s Story10 arm to distribute Collins Cup video content
The Professional Triathletes Organisation has announced a tie-up with Story10, the audience engagement arm of SNTV, that will see the company distribute highlights, pre- and post-race reactions and venue…
Collins Cup rights secured by beIN in Mena region, US and Canada
The Collins Cup, the flagship event of the Professional Triathletes Organisation, is to be shown by subscription broadcaster beIN Media Group across the Middle East and North Africa, USA and Canada
Foxtel, Sky NZ to broadcast PTO’s Collins Cup
Pay-television broadcasters Foxtel, in Australia, and Sky New Zealand have become the latest rights-holders for the Professional Triathletes Organisation’s new Collins Cup competition.
Fuji TV picks up rights to PTO’s Collins Cup
Japanese commercial broadcaster Fuji TV has agreed a deal with the Professional Triathletes Organisation (PTO) to air its flagship event, the Collins Cup
Ironman appoints former Amex, Diageo executive Ross as chief digital officer
The Ironman Group has appointed former American Express and Diageo executive Roshanie Ross to be its new chief digital officer
Discovery secures one-year deal for European rights to PTO’s Collins Cup
The Professional Triathletes Organisation has agreed a one-year deal with Discovery that will see its Collins Cup event screened exclusively across Europe through the media group’s Eurosport brand.
World Triathlon signs production, broadcast graphics deals ahead of new season
World Triathlon, the sport’s global governing body, has agreed deals with production company FilmNova and broadcast graphics provider Moov to enhance live coverage of its events.
IMG forges closer PTO ties in three-year international media-rights deal
The IMG agency is to assist in the distribution of international broadcast rights to events run by the Professional Triathletes Organisation, including the Collins Cup, under a new agreement announced…
Aurora Media signs global broadcast deal for Super League Triathlon
London-based production company Aurora Media has signed a multi-year deal for global production rights to the Super League Triathlon series