US College Sport
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Playfly adds Baylor to college rights portfolio
Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
SEC fiscal year revenue declines four per cent
The Southeastern Conference announced that $721.8m (€672.5m) of its total revenue for the 2021-22 fiscal year was distributed among the conference's 14 universities, but the conference saw a four-per-cent decline in revenue.
Learfield extends deal with University of Alabama, adds NIL center
The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Pac-12 fires two executives over failure to disclose distribution partner overpayments
The Pac-12 Conference has fired two senior executives after an independent investigation found that they failed to disclose overpayments by a distribution partner dating back to 2016
CFP championship sets new low with TV audience of 17.2m viewers
Blowout victory by Georgia proves to be significant audience drag
College Football Playoff semifinals average 21.7m US viewers
ESPN posts year-over-year growth for pair of dramatic contests
ESPN, CBS Sports, Conference USA strike rights deal
Conference USA, a mid-tier player in the landscape of United States college sports, has completed a five-year multimedia rights deal with ESPN and CBS Sports that will increase accessibility to the conference…
Big 12 secures $2.28bn rights extension with ESPN, Fox Sports
Power Five college sports entity moves quickly under Yormark to solidify its future
ESPN has best college football opening weekend since 2016
ESPN announced its most-watched kickoff weekend of college football since 2016 and second-best since 2009 after airing 17 games across ABC, ESPN, ESPN2, and ESPNU
Pat McAfee joins ESPN’s College GameDay
Former National Football League punter and American football analyst Pat PcAfee has joined ESPN’s popular college football pregame show, College GameDay as a full-time member on a multiyear deal.
Big 12 to explore media rights extension with Fox, ESPN
The Big 12 Conference said it will enter into accelerated discussions with current media partners Fox and ESPN about a possible extension of their rights contracts
ABC to air NCAA women’s basketball title game
The 2023 National Collegiate Athletic Association Division I women’s basketball championship will be broadcast on ABC for the first time.
The game is scheduled for Sunday, April 2 at 3 p.m.
Big Ten signs landmark media rights deals with CBS, Fox, NBC
Agreements are by far the most lucrative conference pacts in US college sports history
Learfield signs 10-year extension with Kansas Athletics
Company stays aligned with one of the top programs in US college sports
Pac-12 to start media rights talks amid membership speculation
Industry questions run rampant as to college conference's future status
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil