US College Sport

Chinese e-commerce company Alibaba has extended and expanded its partnership with US college sports organisation the Pac-12 Conference, taking in media rights distribution for the first time.

Pay-television broadcaster Fox Sports has widened its coverage of US sports in Italy by acquiring rights to National Collegiate Athletic Association basketball and American football.

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Sports marketing and media firm Van Wagner Sports and Entertainment has agreed a long-term rights partnership with Towson University in the US.

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The IMG agency has entered into a 10-year multimedia rights partnership with the University of Hawaii’s athletics department.

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The Big Ten collegiate athletic conference has agreed a set of new domestic media-rights deals, increasing the value of the existing package by almost 300 per cent.

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Pac-12 Networks, the content and multi-platform media company for the Pac-12 US college sports conference, has signed a multi-year partnership with US OTT streaming service FuboTV.

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Social media platform Facebook has agreed a deal to stream live coverage of 15 US college American football games during the 2017-18 academic year.

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The IMG College division of the IMG agency has extended its multimedia rights partnership with the athletics department of the University of Arkansas.

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The Learfield Sports agency has agreed a multimedia rights partnership with the Atlantic 10 Conference US college sports organisation and also renewed a deal with Eastern Kentucky University (EKU).

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The Learfield Sports agency has agreed a multimedia rights partnership with the University of California, Davis, while the IMG College division of the IMG agency has extended a deal with the University of Akron.

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The Learfield Sports agency has agreed a multimedia rights partnership with the athletics department of Northern Arizona University in the US.

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Sports broadcaster ESPN has exercised an option to extend a rights deal in the US for Brigham Young University’s American football games.
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The Fox Sports division of US network Fox has secured rights to this year’s Holiday Bowl US college American football game.
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Sports marketing and media firm Van Wagner Sports and Entertainment has agreed a long-term rights partnership with the athletics division of Liberty University in the US.
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The CBS Sports division of US network CBS has secured a sublicense agreement with sports broadcaster ESPN to televise coverage of the American Athletic Conference’s 2018 college basketball championship.
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The CBS Sports division of US network CBS has retained rights to the annual American college football game between the US Military Academy and US Naval Academy.
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The IMG College division of the IMG agency has agreed a multimedia rights deal with the Abilene Christian University in the United States.
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Lydia Murphy-Stephans, president of Pac-12 Networks, the content and multi-platform media company for the Pac-12 US college sports conference, is to step down from her role in June.