Super Bowl LVI

Rams' dramatic comeback victory generates best US viewership in five years

Online retail giant to run ad during NFL title game touting upcoming coverage

Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com

Multiple held-back units sell for $7m each, with the network setting new records for the event.

Crypto.com has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape

Network reaches record pricing for recent sales of inventory