Analysis

Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.

The future of professional tennis – structurally and commercially – will be decided in the coming weeks. On one side are the ATP and WTA tours; on the other, the four Grand Slams. Investment from Saudi Arabia appears to have tipped the balance in favour of the tours.

New Zealand Cricket struck a new long-term deal with Sony Pictures Networks which is a slight increase on the current fee, but which will rise strongly if a second India series takes place over the term.

Ongoing payment delays at Skweek threaten to erode rights-holders’ confidence despite its insistence that it merely requires more time, yet there are signs of it working through its issues with Euroleague Basketball, certainly until the end of the season at least.

England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with Warner Bros. Discovery, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.

Eclat Media Group outbid its rivals in South Korea to ensure it will hold Uefa club competition rights for a fifth consecutive cycle.

PTV and sports newcomer Hum Network secured International Cricket Council rights in Pakistan over the next two years, agreeing to pay an increase on previous deals for the rights.

The Pakistan Cricket Board will receive a healthy rights fee for domestic rights to the upcoming New Zealand series in a deal with ARY, though is struggling to strike long-term agreements internationally.

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.

Zeus Sports Marketing and 1190 Sports have agreed deals with 10 top-tier Brazilian clubs for the upcoming season, but the rights of Brazil’s biggest clubs remain unsold with the first round of Brasileirão fixtures beginning on Saturday, April 13.

The five-season deal unveiled in February between the Chinese Super League and telco China Mobile has almost doubled the media-rights income of the league.

The MotoGP motorcycling championship secured strong FTA deals in Austria and in Germany with ServusTV to ensure a slight increase on its previous media rights revenues in the DACH region.  

MotoGP’s FTA rights fee in Spain has decreased, while its deal with WBD in the US is only for one year as new owner Liberty Media plans F1-style growth in the Americas.

After a period of stability and reflection under new management, the streaming and media platform is setting the record straight on what it is now and, more importantly, what it will never be again

Having secured an increase of around two-and-a-half times in domestic broadcast and betting rights, the Czech league football association has gone to market with its international broadcast and betting video rights from 2024-25 to 2028-29.

The German Football League renewed its betting data and streaming rights distribution deal with long-standing partner Sportradar at a significant increase in value, SportBusiness Media understands.

Sky Sports secured exclusive rights in the UK for four years to the IPL, which starts today, to ensure it held a cricket property - the world’s most valuable - which occupies a fixed point for over two months in the calendar.

Uefa enjoyed a substantial increase in the value of its national team rights in sub-Saharan Africa in the recent round of sales, with revenues up, on an annualised basis, by about 70 per cent.