Analysis

UK commercial broadcaster ITV’s four-season deal for exclusive media rights to the England women’s football team’s home matches is a further demonstration of the rising value of the women’s game. 

Euroleague Basketball has secured an increase in value for its media rights in a tough Turkish market, agreeing a new three-season deal with Saran Media from 2022-23 onward.

Infront has secured a monstrous increase for Italian Serie A rights in the Balkans, leveraging fierce competition and its European Handball Federation joint-venture deal with DAZN.

The value of domestic rights to the Thai League 1 and men’s national team matches has dropped substantially in a series of deals agreed last month.

The value of the DFB-Pokal’s domestic media rights will rise by about 23 per cent from next season thanks to improved deals with both free-to-air and pay-television broadcasters.

South Korean media company Eclat Media Group’s new pan-Asia-Pacific sports media platform will step into the gap left by Fox Sports Asia with a more ‘localised’ and digitally-focused service.

The value of Uefa club competition rights has bounced back in Ukraine thanks to a lucrative deal with streaming platform Megogo, which has further expanded its European football portfolio.

Romanian public-service broadcaster TVR is set to renew its deal for rights to the 2022 and 2024 Olympic Games in the country after agreeing to pay a slightly increased fee.

Sony Pictures Networks’ three-season renewal of media rights to Uefa club competitions is another demonstration of sharply falling values for European football properties in India.

Indian media group Viacom18’s acquisitions of rights to Italy’s Serie A and France’s Ligue 1 signify the growing presence of tech and media giant Reliance in the Indian sports broadcasting landscape.

The value of the English Premier League’s streaming rights in China has fallen by more than 80 per cent as the country’s sports rights market continues to deflate.

Match TV has doubled down on its aggressive sports rights acquisition strategy, paying a stratospheric increase to reclaim English Premier League rights in Russia.

The continued depreciation of the Turkish lira, the upcoming sale of Süper Lig rights and a dearth of competition allowed Acun Medya’s Exxen streaming platform to acquire Uefa club competition rights at a reduced rate.

As the fallout continues from the collapse of PP Sports, the media rights value of major European football properties in China has fallen sharply in new deals agreed ahead of the 2021-22 season

An outbreak of ‘streaming wars’ in Australia has injected life into a sports media rights market that this time last year looked threatened by a sharp decline.

Foxtel’s deals for exclusive rights to MotoGP and the Superbike World Championship (WorldSBK) motorcycling series demonstrate its eagerness to be seen as the home of motorsport in Australia.

Australian basketball the latest to prosper in vibrant rights market as ESPN teams up with Foxtel and News Corp to deliver first-ever significant fee for league.