Analysis

Cricket
Australia

Online retail giant Amazon “blew the competition out of the park,” to quote one source, in order to secure International Cricket Council rights for the next four years in Australia.
Basketball
United Kingdom

The NBA has secured a slight uplift for its media rights in the UK thanks to its domestic broadcast partner, Warner Bros. Discovery, stepping up in the absence of competition.
Motorcycling
Germany

Sky Deutschland opted to secure exclusive pay-television rights in the DACH region for MotoGP in order to complement its motorsport portfolio after the withdrawal of ServusTV from the linear broadcast space in Germany.
Rugby Union
United Kingdom

Pay-television broadcaster Sky will pay a slightly decreased fee for the British and Irish Lions tour of Australia in 2025, owing to a lack of strong competition for the rights.
Golf
United Kingdom

Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.
Football
Austria

Public-service broadcaster ORF secured exclusive rights in Austria to the 2026 Fifa World Cup after agreeing to pay a slight uplift in its media rights fee.
Motorsport
Global

Formula E is preparing for its 10th season with a record 17 races on the calendar, but with question marks hanging over its media future in its most important commercial territory, amid wider apathy in the advertising market that could accelerate its move to subscription platforms.
Football
USA

The United Soccer League, America's second-tier, will see its annual domestic media rights revenue rise sharply over the next four seasons thanks to new deals with Paramount and ESPN.
Football
Denmark

The Danish Superliga has generated a marginal increase in its new six-season domestic media rights agreements with TV2 and Viaplay, reflecting a sluggish marketplace shorn of competition and hindered by legislative restrictions.
Rugby Union
Global

SportBusiness Media takes a deep dive into the numbers driving the commercial success of the Rugby World Cup.
Basketball
Philippines

The NBA has reinforced its position as the most valuable sports league in the Philippines with increased revenues through two-year deals, with an option for a third year, with Cignal and Setanta Sports.
Football
Australia

Australian public-service broadcaster SBS renewed its rights to the Fifa Men’s World Cup after agreeing to pay a large uplift on the fee for the previous tournament.
Football
Belgium

An absence of in-house commercial nous prompted the Belgian Pro League to take the unprecedented step of issuing a request for proposals to find a strategic partner.
Basketball
Germany

The NBA secured new deals with DAZN and ProSiebenSat.1 for three years in the DACH region at a slight decrease after DAZN opted to renew only in Germany.
Basketball
Italy

Sky Italia’s three-year renewal cements the NBA’s position as a major sports property in the country, though the lack of competition in the market led to no increase in rights fee on the previous deal.
Football
Global

The purchase of 3.5 million new shares in Highlight Event and Entertainment has served to push the shareholding of Alexander Studhalter below 20 per cent, as Highlight seeks to minimise risks to the company posed by restrictions placed on the Swiss businessman by US authorities.
Cycling
France

France Télévisions extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030, after agreeing to a slight uplift and recommitting to significant production costs.
Basketball
Spain

Telefónica has reduced its spend on NBA rights in Spain over the next two seasons, driving the price down thanks to an absence of competition for basketball rights in the country.