Analysis

The Pakistan Cricket Board has ended its drawn-out process for a long-term domestic broadcast deal by selling its rights for around half of its reserve price.

The Bundesliga will earn around the same in media rights revenues from Indonesia this season as it did last year after Mola agreed to pay a settlement fee and MNC and IndiHome almost made up the difference in one-season deals.

Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon. 

Italy’s Serie A was able to capitalise on DAZN’s strategy of securing top European leagues in Spain to strike a late deal, though at a lower fee than it previously earned in the country.

Spain’s LaLiga has maintained the value of its media rights in Mena following its renewal with beIN Media Group and a non-exclusive deal in Iraq with streaming service 1001.

The German Bundesliga benefitted from DAZN’s determination to package together top European leagues, securing a renewal on similar terms to its previous deal with Movistar Plus.

Sport TV, the Portuguese pay-television broadcaster, retained rights to Italy’s Serie A in a three-year agreement from 2024-25 to 2026-27 at an increase on its previous deal.

Bundesliga International’s five new deals in sub-Saharan Africa for the upcoming season have put its total media rights income slightly above what it earned in the region last season.

The Ligue 1 media rights process began last September with vaulting ambition and ended last month with the league’s media value tumbling. Nevertheless, the league’s senior management have identified many positive facets of the overall commercial performance of LFP Media this year which bode well for the future.

WBD is seeking a jury trial over the NBA's rejection of its matching rights proposal, but sports law experts believe the media giant may struggle to prove it has truly matched Amazon’s bid in terms of distribution reach and financial structure. 

E-commerce company Coupang secured Premier League and FA Cup rights in South Korea after agreeing to pay an increase of over 66 per cent on the league’s current deal with Eclat Media Group.

Canal Plus Polska will remain the exclusive domestic rights-holder of the PGE Ekstraliga, Poland's top speedway league, until at least 2028 after agreeing to pay a slight increase on its current deal.

U-Next secured exclusive media rights to the Premier League and FA Cup in Japan in what is now a seven-year deal in order to reinforce its competitive edge in the local streaming market.

Warner Bros. Discovery has taken over as the exclusive broadcaster of the French Open in the US in a deal that nearly tripled the media rights fees on the previous cycle.

JTBC secured exclusive rights to the 2026 and 2030 Fifa World Cups after outbidding other broadcasters in a competitive process, with South Korea again proving itself one of the world’s hottest sports media rights markets.

Extreme E's media strategy to date has been maximising exposure for sponsors and to build a fanbase, though this has not led to it purchasing coverage through time-buy agreements.

Optus secured rights to the FA Cup over the next four years at a marginally lower fee than Network Ten previously paid, as the Premier League opted to align the competition's rights with its own in Australia.

Aside from the huge financials on offer, SportBusiness Media delves into what this landmark rights deal means for stakeholders across the US sports industry.