News
IB Sports takes baseball hit
IB Sports was initially asking for $3 million for the rights for Korea’s matches, up on the $2 million that the networks had paid for the inaugural tournament in 2006. It later reduced this to $2.5 million, but the networks refused to increase an offer of $1.3 million, citing the economic crisis and the depreciation of the Won against the dollar.
Double Dutch Uefa tender
The Team Marketing agency, acting on behalf of Uefa, had not been overly optimistic about maintaining value in the Netherlands anyway – John De Mol’s aggressive entry into the market had created near-perfect competitive conditions last time. But Team’s cause was not helped by its sales process overlapping with Uefa’s tendering of Euro 2012 rights.