France Télévisions
Paralympics opening ceremony delivers big numbers for France 2
Huge interest on the back of Paris’ hosting of the Olympics helped France Télévisions multiply its audience for the Paralympics opening ceremony by nearly 10 times compared to Tokyo 2020.
Men’s 100m final: still appointment-to-view TV?
Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.
Paris opening ceremony earns best ratings since 2012
NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder