OpenBet

IMG Arena and OpenBet have become the first Endeavor-owned entities to be put up for sale ahead of Silver Lake’s expected privatisation of the sports and entertainment giant in the first quarter of 2025.

The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.

IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership