NFL

Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com

Multiple held-back units sell for $7m each, with the network setting new records for the event.

Brazilian commercial broadcaster RedeTV will broadcast this year's Super Bowl on February 13

Viewership patterns continue after gains in regular season, earlier playoff rounds

Dramatic quartet of postseason games deliver historic audience totals

League generates an average 21 per cent domestic audience lift for start of its playoffs

Free-to-air broadcaster Seven Network has renewed its rights in Australia for the National Football League for three years, 2022 to 2024. Seven will continue to show live coverage of 50 games per season

Every US rightsholder sees audience growth

Crypto.com has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape

US holiday matchup projects to be NFL's most-watched regular season game since 1990

DAZN Group’s Laura Louisy has joined the National Football League in the role of director, international media strategy and business development.

Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has retained rights to American football’s National Football League for five more years.

Disney strikes supplemental rights deal for newly reslotted playoff contests

Saudi Arabian state-owned media company Saudi Sports Company has announced its acquisition of National Football League rights. The broadcaster has announced a three-year agreement for the rights

Highly anticipated matchup lives up to heavy viewership expectations

Network set to draw one of the largest viewing audiences of the 2021 regular season

The National Football League has announced that the opening round of its playoffs will conclude with a Monday night game for the first time during the 2021-22 season

Strong word-of-mouth for new presentation manifests itself in rising viewership