Frank Dunne

BeIN Sports and Abu Dhabi Media are bidding head-to-head for two major football properties in the Middle East and North Africa – England’s Premier League and Uefa’s European Qualifiers.

Europe’s top six national football associations – England, France, Germany, Italy, the Netherlands and Spain – have agreed a new system with Uefa for sharing revenues from centrally-sold national team matches, from the 2018-19 season.

The bidding for the international rights to Italian football’s Coppa Italia and Supercoppa is seen by many as a battle by proxy between the two major Middle Eastern pay-television operators: Abu Dhabi Media and beIN Sports.

The bribery crisis engulfing world football looks likely to have a more profound impact on the sports marketing industry than the combined failures of the ISL agency in August 2001 and Germany’s KirchMedia in April 2002.

RCS Media Group, the parent company of Italy’s Gazzetta TV channel, bought exclusive live rights to this month’s Copa América.

The competitive dynamics of a booming sports media-rights market explain why Italian football is enjoying solid growth, despite still having largely failed to resolve problems such as crowd violence, match-fixing and poor-quality stadiums.

The surprise decision of the Italian antitrust authority to launch an investigation into the live rights deals for Serie A will reopen the question of why the league ignored the outcome of its own auction in June 2014.

The award of the domestic live rights to Poland’s top football league, the Ekstraklasa, is likely to come down to a straight shootout between the incumbent rights-holder, pay-television platform NC Plus, and Eleven, the new channel operated by Andrea Radrizzani.

Marco Brunelli, director general of Italy’s top football league, Lega Serie A, on the league’s recent rights cycle and plans for expansion of coverage at home and abroad in the next three years.

The senior management of Ufa Sports supported the sale of the agency to Lagardère Unlimited on the understanding that Lagardère has ambitions to become a major force in the sports-rights market once again, TV Sports Markets understands.