Football

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The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.

Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.

UK telco BT’s acquisition of Turkish Süper Lig rights for the remainder of the 2019-20 season is a ‘toe-in-the-water’ ahead of a potential longer-term agreement, SportBusiness Media understands.

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content

Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.
USA

NBC Sports has announced it will move all non-televised Premier League games to NBCUniversal's new subscription-based, over-the-top video service Peacock beginning with the 2020-21 season.

International broadcaster Eleven Sports has announced the prices it will charge customers for accessing its coverage of Belgian football, including the top-tier Pro League. Viewers can pay €10.9

Features

The ruling this month from Italy’s highest administrative court, which brought an end to the legal battle over Sky Italia’s ability to acquire exclusive internet rights, was ostensibly good news for OTT operators. It prevents Italy’s dominant ‘legacy’ pay-television operator from buying these rights, at least until 2022.

Austrian public-service broadcaster ORF put longer-term ambitions for the domestic Bundesliga on hold to agree a short-term sublicensing deal with pay-television broadcaster Sky.

Mediapro’s partnership with sports social media company Wave is aimed at creating a range of short-form content that can help the agency drum up interest in its LigaMX content.

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.
USA

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape for soccer in the United States.
USA

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape for soccer in the United States.

L’Équipe TV’s deal for French rights to the German DFB-Pokal covered just the climax of the 2019-2020 club knock-out competition, SportBusiness Media understands, meaning the property is still without a stable broadcast relationship in the country.

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.

Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.

Incumbent Match TV overcame pressure from Russian internet players to retain rights to Uefa’s club competition for the 2021-24 cycle, albeit at a steep increase on its current outlay, SportBusiness Media understands.

Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.

The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.

The end of the three-season maximum for LaLiga rights sales in the EU grants the rights-holder greater freedom but also some difficult decisions to make, experts have told SportBusiness Media.

Spanish telco Telefónica, which owns Movistar, has capitalised on a lack of competitive bids to acquire Uefa’s club rights in the 2021-24 cycle.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

US pay-television broadcaster Turner Sports’s likely cancelation of its pay-television rights with eight top-flight Brasilieiro Série A clubs could see a collapse in competition in the Brazilian domestic football rights market experts told SportBusiness Media.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.