Badminton World Federation (BWF) events
BWF benefits from pan-regional battle in Apac but value drops in Malaysia
Competition between budding pan-regional players SPOTV and Eleven helped the Badminton World Federation increase the value of its media-rights in a string of Asia-Pacific markets in a recent deal.
Star rekindles ties with Badminton World Federation
Indian pay-television broadcaster Star Sports has signed a new four-year rights deal with the Badminton World Federation.