Badminton
Infront and BWF go non-exclusive to maintain revenue in China
The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.
China’s Youku ‘strikes five-year deal’ for BWF rights
Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
BWF benefits from pan-regional battle in Apac but value drops in Malaysia
Competition between budding pan-regional players SPOTV and Eleven helped the Badminton World Federation increase the value of its media-rights in a string of Asia-Pacific markets in a recent deal.
SPOTV agrees carriage, badminton deals in Indonesia
Pan-regional Asia-Pacific sports broadcaster SPOTV has agreed distribution deals in Indonesia with media group MNC and telco Telkom Indonesia
SPOTV confirms BWF rights in 12 Asia-Pacific markets
Sports broadcaster SPOTV has acquired Badminton World Federation media rights in 12 Asia-Pacific markets in a five-year deal, from 2022 to 2026, brokered by the Infront agency
SPOTV acquires BWF rights in several Apac markets
Pan-regional sports broadcaster SPOTV has secured Badminton World Federation rights in several territories in Southeast Asia in a multi-year deal
TV2 Denmark renews BWF rights to 2025
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has extended its media rights agreement with the Badminton World Federation in a deal running from 2022 to 2025
Stats Perform named exclusive provider of live streams, ultrafast data for BWF events
Sports data and technology company Stats Perform has secured a five-year deal to become the exclusive distributor of live streams and real-time stats to licensed betting operators for Badminton World Federation…
Badminton Europe signs comprehensive data and OTT deal with Sportradar
Badminton Europe (BEC), has signed a wide-ranging rights agreement with data and media services company Sportradar that builds on the pre-existing betting and broadcast partnership that has been in place…
Blibli launches live streaming platform with Indonesian Open
Indonesian e-commerce platform Blibli has launched an on-demand video streaming platform called Blibli Play, which will cover sports including this year's Indonesia Open badminton competition
Australia’s OVO Mobile adds BWF to badminton rights portfolio
Australian telco OVO Mobile has signed an exclusive four-year media-rights deal with the Badminton World Federation, the sport’s global governing body.
IMG seals global rights deal with Badminton Asia
IMG has agreed a five-year deal to become the exclusive global media-rights representative for Badminton Asia events
BBC agrees late deal for badminton’s European Mixed Team Championships
UK public-service broadcaster the BBC will show the semi-final and final of badminton’s 2019 European Mixed Team Championships after agreeing a deal with its rights-holder, sports media and data provider S…
Badminton Australia secures global rights deal
Mobile telecommunications company OVO Mobile has enhanced its niche portfolio with the acquisition of global rights to Badminton Australia events
Star rekindles ties with Badminton World Federation
Indian pay-television broadcaster Star Sports has signed a new four-year rights deal with the Badminton World Federation.
BBC and S+V make long-term commitment to badminton showpiece
UK public-service broadcaster the BBC has signed a long-term deal to cover badminton showpiece the All England Open Championships, while sports producer and distributor Sunset+Vine has extended its production contract for the tournament.
BBC to show English badminton championships
The BBC has struck a deal to show coverage of the All England Open Badminton Championships next month.