EFL Cup
SportyTV bolsters European football portfolio
The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
CBS ousts ESPN as EFL rights-holder in US
Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
EFL steps up content push with documentary RFP
The English Football League has issued an RFP for a documentary series as it builds on its latest international media rights deals and turns to content creation to boost the profile of its clubs in the US market.
ITV retains EFL highlights to 2027
ITV will continue to show EFL highlights for the next three seasons, SportBusiness understands, as it prepares to add live Championship and Carabao Cup matches to its schedules.
EXCLUSIVE: Stats Perform set for EFL international betting video rights
Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
EFL nets international increase with focus on US growth
Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.
EFL clubs ratify international deals with Pitch, Relevent
The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
EFL offers five-season term in international rights RFP, clashing with Premier League ‘new deal’
The English Football League released its international media and betting streaming rights RFP on Monday, making its content available to broadcasters and agencies up until the end of 2028-29 – the season from which the Premier League had intended to sell the EFL’s international rights as part of a wider English club football package that would include the FA Cup.
EFL takes big leap forward with Sky, but uplift lower than advertised
The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.
Sky ups EFL fee by 50 per cent in deal for over 1,000 matches per season
English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
EFL nears Sky renewal as DAZN global rights offer falls short
The English Football League’s decision to pursue a domestic media rights renewal with Sky was the only logical choice to be made, market experts have told SportBusiness Media.
Incumbent Sky named preferred bidder in EFL rights auction
Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
EFL offers rights a la carte to entice Viaplay, DAZN to fight Sky
SportBusiness Media analyses the EFL's global media rights tender, in which an a la carte menu has been provided to bidders, with 26 standalone packages available.
Pre-tender talks with UK players guide EFL to blackout challenge
Lengthy pre-tender discussions with the UK’s streaming players guided the English Football League to a completely open domestic media rights RFP, opening the door for the most serious challenge yet to England’s Saturday 3pm 'blackout'.
ESPN doubles EFL fee to maintain English football portfolio
ESPN has doubled the amount it pays for English Football League rights in the US, despite only being able to agree a two-season deal with the Pitch International agency.
DAZN renews EFL rights in key European markets and Canada
Global streaming service DAZN has renewed its exclusive rights to the English Football League's Championship, League One and League Two as well as the EFL Cup in German-speaking countries, Italy, Spain…
ESPN agrees two-season EFL rights extension in US
ESPN has reached an agreement to extend its US broadcast rights to the English Football League for another two seasons, SportBusiness understands