English Championship
EFL takes big leap forward with Sky, but uplift lower than advertised
The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.
Pitch ticks over EFL international rights deal for two more seasons
The agency is currently in the market seeking new broadcast deals ahead of the 2022-23 season, several of which are expected to be two-season extensions to existing agreements.
SABC secures World Athletics, EFL and Eredivisie rights in wide-ranging Disney deal
The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…
Sky answers EFL deal critics
UK pay-television broadcaster Sky has defended its extended rights deal with the English Football League in the face of opposition from a number of leading Championship clubs, claiming no other media company…
Sky’s dominance of domestic football rights will help with customer retention
Sky’s renewal of the exclusive live rights to the English Football League and the stronger grip it has taken on the rights to the Scottish Professional Football League – to add to its dominance of Pre…