English League One
EFL takes big leap forward with Sky, but uplift lower than advertised
The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.
EFL seeks advisers to assess international rights strategy
The English Football League has initiated a search for advisers as it weighs up its options ahead of the sale of international broadcast rights from the 2022-23 season onwards