German 3. Liga
3. Liga free-to-air coverage cut in new ARD deal
ARD has announced a sublicensing deal with telecoms operator Deutsche Telekom that will see the public-service broadcaster and its regional affiliates show live coverage of 68 matches from 3
Unbundling pays off as DFB drives increases for three key properties
Holger Blask, managing director of marketing and sales at the DFB, tells SportBusiness Media the federation anticipated strong interest from broadcasters but was still “positively surprised” by the results.
Deutsche Telekom secures exclusive 3. Liga rights, women’s Bundesliga locks in deals
Deutsche Telekom has acquired exclusive live rights to all 3. Liga matches from 2023-24 to 2026-27 while also picking up a share of rights to the women’s Bundesliga.