German Bundesliga
EXCLUSIVE: India test case for Bundesliga Pass on OneFootball
India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.
Bundesliga rights auction to restart in five weeks
The German Football League's stalled domestic rights sales process will resume on November 25, as it races to get all contracts in place before year-end in the wake of the legal challenge by DAZN.
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Inside Relevent’s bid to grow brand Bundesliga in the Americas
The breakdown of the German Football League’s attempts to secure private equity investment was a key factor in the Bundesliga’s decision to enter into a long-term, Americas-focused partnership with Relevent Sports.
DFL to re-tender Package B after arbitration ruling
The German Football League (DFL) must re-auction a major package of domestic broadcast rights following an arbitration ruling today (Tuesday) in response to DAZN’s legal challenge to its tender process.
Relevent nets 17-year remit to grow Bundesliga across Americas
Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).
Bundesliga almost flat in Indonesia after Mola settlement
The Bundesliga will earn around the same in media rights revenues from Indonesia this season as it did last year after Mola agreed to pay a settlement fee and MNC and IndiHome almost made up the difference in one-season deals.
MNC nets Bundesliga rights in Indonesia
Media conglomerate MNC Group has secured Bundesliga rights in Indonesia just in time for the new season's start and replacing Mola TV as the rights-holder.
Bundesliga fee flat in Spain as DAZN packages big leagues
The German Bundesliga benefitted from DAZN’s determination to package together top European leagues, securing a renewal on similar terms to its previous deal with Movistar Plus.
EXCLUSIVE: Date set for DFL-DAZN showdown
The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Big leagues leave it late, with markets still dark
Late deals and blackouts for the season’s opening weekend of Italy’s Serie A and France’s Ligue 1 exemplify the tough market conditions internationally for rights-holders of even higher-tier properties.
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Bundesliga’s multi-distributor approach in SSA pays off
Bundesliga International’s five new deals in sub-Saharan Africa for the upcoming season have put its total media rights income slightly above what it earned in the region last season.
DAZN ties down Bundesliga rights in Spain
DAZN has become the Bundesliga's new home in Spain for the next five seasons as the two parties continue to do business internationally despite a legal feud over the domestic rights.
Bundesliga pens five deals in sub-Saharan Africa
Bundesliga International has agreed five broadcast deals in sub-Saharan Africa to bolster both its pan-regional and national distribution across free-to-air and pay-television
Bundesliga fee in Poland returns to pre-Viaplay levels with Eleven
The Bundesliga’s new agreement in Poland with Eleven Sports will see the league earn less than in its current deal with Viaplay, which was thought to have been 'inflated' beyond market value.
Bundesliga returns to Eleven in Poland amid Viaplay retreat
Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
How the Bundesliga is tackling the most challenging media market ever
In the second of a three-part series looking at challenges for rights-holders in the current market, we look at the German Bundesliga’s strategies to ‘tame the bear’.
Infront nets Bundesliga sales remit in cluster of European markets
Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.