German Bundesliga

Latest Features

USA

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.

Robert Klein talks about the ongoing international media-rights sales process for the Bundesliga, the US market, and 'football as it's meant to be'.

Germany’s federal cartel office, the Bundeskartellamt, has asked the Deutsche Fußball Liga to adjust its domestic tender for Germany’s Bundesliga, it has been reported, in order to prevent a pay-television prov…

Christian Seifert, chief executive of the Deutsche Fußball Liga, has said that there will be more of Germany’s Bundesliga matches shown live on free-to-air television from the 2021-22 season, after it…

Christian Seifert, chief executive of the Deutsche Fußball Liga, has suggested that Germany's Bundesliga is wary of having too many domestic pay-television partners when it agrees its next cycle of domestic …

Deutsche Telekom is interested in the German Bundesliga domestic rights in order to boost subscribers of the company’s OTT service Magenta TV, the telco's executive board member and Telekom Deutschland c…

Features

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.

The battle between Sport TV and Eleven Sports in Portugal has pushed prices up at a perfect time for the Premier League, Formula One Management and Bundesliga International