K-League
K League nets free-to-view exposure on OneFootball in five major markets
Football media platform OneFootball is to broadcast free coverage of Korea’s K League to users in France, Italy, Spain, the UK and Brazil in a deal with Sportradar, the agency that was last year appointed t…
K League targets longer-term rights boost after Covid-related worldwide showcase
The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.
K League under global spotlight as it resumes season
Korean football's K League became the focus of the football and wider sports world's attention at the weekend, as it resumed its 2019-20 season after suspension due to the Covid-19 pandemic
K League coverage in 17 markets
Korean football's K League and its media rights distribution partner Sportradar have agreed deals in 17 international markets ahead of the league's 2020 season restart today
K League to stream first match globally, adds Optus deal
Korean football's K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter
K League announces domestic broadcasters for season start
Korean football's K League has announced new domestic broadcasters ahead of the planned restart of its season this Friday, May 8
K-League overseas rights sales surge ahead of restart
Korea's K League has agreed media rights deals in 10 overseas markets, with potentially more to come, as it prepares to become one of the few football leagues in the world to resume play next month
K-League opens media production centre
The K-League, Korea's professional football league, has opened a media facility that will be the central hub for the production of its live matches and other content
K League closes on deal, but national-team rights still unsold in Korea
The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.