KBO League
New free streaming platform SOOP picks up global rights to KBO League
The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal
KBO League boosts revenues through CJ ENM digital play
The Korean Baseball Organisation will receive a 30-per-cent increase in domestic rights fees for its top-tier league after media group CJ ENM secured exclusive streaming rights at a strong uplift.
CJ ENM acquires KBO League digital rights to 2026
Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
KBO broadcasters seek compensation for league disruption
Four Korean broadcasters with rights to the country's baseball league are seeking compensation due to disruptions to this season's schedule caused by the Covid-19 pandemic
Digital Consortium powers KBO growth but its sports ambitions thought limited
The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.
Updated – KBO agrees record-value Korean media-rights deal
The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…