Major League Baseball has secured an uplift in the value of its media rights in China despite the early termination of its deal with LeSports.
Major League Baseball’s three-year deal with Chinese internet operator Le Sports guarantees the league extensive coverage in China for the first time.
Media rights clips from December 17 to January 20
Media rights clips from December 11 to January 14.
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The breakdown of the agreement between the MP & Silva agency and the Chinese Professional Baseball League shows one of the main limitations of advisory deals compared to traditional buy-out deals, insiders say.
Sport1 acquires MLB baseball rights in Germany
Media rights clips from February 27 to March 12