Baseball

USA

ESPN and Star Wars, two sister divisions within the Walt Disney Co
USA

Major League Baseball’s MLB Network is working with former All-Star pitcher CC Sabathia and existing network talent to create a new player-focused, conversation-focused alternate game broadcast.
USA

Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…

Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…

OTT streaming service DAZN has extended its deal for Major League Baseball rights in Germany
USA

Major League Baseball’s Miami Marlins, as expected, have completed a multiyear local rights renewal with Bally Sports Florida, solidifying one of its critical revenue streams and making them the last c…
USA

Major League Baseball’s New York Yankees and the YES Network have revived a long-planned digital rights deal with Amazon in which the ecommerce and streaming video giant will show 21 live Yankees games t…

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
USA

Major League Baseball’s Milwaukee Brewers have signed a multiyear rights extension with Sinclair Broadcast Group, securing a key piece of revenue and media distribution in advance of the 2021 season.
USA

La Vida Baseball, a multi-language Latino baseball lifestyle media company, has developed a new, large-scale content initiative devoted to the life and legacy of the late Baseball Hall of Famer Roberto…
USA

Major League Baseball’s Miami Marlins said they will allow around 25 per cent attendance at Marlins Park this season, making the club among the first in the league to detail plans for allowing attending f…
USA

The Mid-Atlantic Sports Network (MASN), the regional sports network home of Major League Baseball’s Washington Nationals and Baltimore Orioles, will finally enable in-market streaming of live games in 2…
USA

ESPN has signed announcers Alex Rodriguez and Matt Vasgersian to one-year contract extensions that will keep them in place with its flagship Major League Baseball broadcast property, Sunday Night Baseball,…

Australian pay-television operator Foxtel and its Kayo Sports OTT streaming platform have acquired rights to the 2020-21 edition of the Australian Baseball League
USA

Major League Baseball’s 2020 World Series, a six-game triumph for the Los Angeles Dodgers, ended with the event’s lowest-ever television ratings in the United States.
USA

Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…

Major League Baseball has completed a multi-year rights deal with Star Sports India in which the broadcaster will show each game of the 2020 and 2021 World Series live across India