NCAA March Madness
In Focus: US college sports
SportBusiness Media takes a deep dive into the numbers driving the commercial success of US college sports.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
ABC to air NCAA women’s basketball title game
The 2023 National Collegiate Athletic Association Division I women’s basketball championship will be broadcast on ABC for the first time.
The game is scheduled for Sunday, April 2 at 3 p.m.
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil
North Carolina-Duke Final Four game draws historic audience
Final Four clash is projected to be second-best college basketball audience ever on US cable TV
Helbiz Media adds NCAA rights to Italian offering
Helbiz Media, a division of US-based micro-mobility company Helbiz, has acquired rights in Italy to American football and basketball championships organised by the National Collegiate Athletics Association…
TV3 signs ESPN deal for NCAA basketball coverage in Baltics
Baltic media group TV3 has agreed a content deal with ESPN Sports Media for NCAA men’s college basketball.
Independent report details NCAA gender disparities
Equity review recommends joint Final Four for two Division I basketball tournaments