Basketball

Latest Features

Euroleague Basketball has capitalised on the sport’s increasing popularity in Turkey to successfully raise the value of the top-tier EuroLeague by over two-thirds in its renewal with pay-television broadcaster Digiturk.

Ewell Zhao talks about Tencent’s rights renewal with the NBA, its method for valuing sports media rights and the future of the Chinese sports video streaming industry.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

The value of the Israeli Basketball Premier League’s domestic rights has stalled, with incumbent pay-television broadcaster Sports Channel renewing rights from 2019-20 amid little competition.

Sky Italia has signed a new four-year deal with the US’s National Basketball Association that will allow the Italian pay-TV broadcaster to air more than 300 regular-season matches live.

Digiturk, the beIN Media Group-owned pay-TV broadcaster, has agreed a three-season deal from 2019-20 onwards for the exclusive rights to Euroleague basketball in Turkey

Eurovision Services, the business services arm of the European Broadcast Union, has agreed a deal with Spanish basketball’s governing body the Asociación de Clubes de Baloncesto to distribute the broadcast si…

Australian public-service broadcaster SBS has secured a two-season deal for rights to show two live NBA games and one live Women's NBA game per week

Features

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency –secured a robust price from sports streaming service DAZN for the 2019-20 to 2022-23 rights cycle in Spain despite an initially unpromising market outlook, SportBusiness Media understands.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.
USA

Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.

Econet closes its African pay-TV platform and agrees repayment schedule with rights-holders Rights-holders affected by closure include the IOC, the NBA, Fifa and Uefa

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

Pay-television broadcaster Sky has paid an increase of more than 130 per cent to claim NBA rights in the UK and Ireland. Sky has struck a four-season deal, from 2018-19 to 2021-22, worth about $3

Greek public-service broadcaster ERT has renewed rights to the Greek Basket League for a further two seasons and is set to pick up rights to a host of other domestic sports leagues

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

The NBA has increased the value of its rights in Greece via a two-season renewal with pay-television broadcaster Cosmote this week.

Türk Telekom has agreed a shock deal for rights to the country’s Basketbol Süper Ligi, unseating beIN – the league’s preferred partner – with a huge bid.

Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency – has agreed a one-season extension to its deal with telco Telefónica in Spain and is close to a new deal in Germany.

German telco Deutsche Telekom has renewed its rights to the Basketball Bundesliga (BBL) at a slight uplift, locking down the rights for another five seasons.

Patrick Comninos, chief executive of the Basketball Champions League, spoke to media at the Fiba Final Four event last week about Greek basketball club Panathinaikos reported interest in joining the competition.

The Infront agency is likely to benefit from relatively strong competition for domestic rights to the Turkish basketball league in its tender, despite difficult market conditions in the country.

The Infront agency, which is consulting the Chinese Basketball Association on the sale of its international media rights on a deal-by-deal basis, struck the CBA’s deal across Southeast Asia with Sportsfix this month.

The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.