Türk Telekom has agreed a shock deal for rights to the country’s Basketbol Süper Ligi, unseating beIN – the league’s preferred partner – with a huge bid.
Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency – has agreed a one-season extension to its deal with telco Telefónica in Spain and is close to a new deal in Germany.
German telco Deutsche Telekom has renewed its rights to the Basketball Bundesliga (BBL) at a slight uplift, locking down the rights for another five seasons.
Patrick Comninos, chief executive of the Basketball Champions League, spoke to media at the Fiba Final Four event last week about Greek basketball club Panathinaikos reported interest in joining the competition.
The Infront agency is likely to benefit from relatively strong competition for domestic rights to the Turkish basketball league in its tender, despite difficult market conditions in the country.
The Infront agency, which is consulting the Chinese Basketball Association on the sale of its international media rights on a deal-by-deal basis, struck the CBA’s deal across Southeast Asia with Sportsfix this month.
The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.
The Chinese Basketball Association is close to reaching its media-rights income target of $60m (€51m) per season for the current cycle.
The Brazilian basketball league’s renewed deals with Bandeirantes and Facebook, and a new deal with Twitter, will earn the property no rights fees but satisfies the league’s immediate needs: production services and worldwide exposure.