NFL
Econet continues to grow sports portfolio in sub-Saharan Africa
African telco Econet has continued to spend its billion-dollar sports-rights acquisition budget in recent weeks, buying Formula One, National Football League and Brazilian football rights.
Global reach helps Twitter win NFL streaming rights
Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.
Thursday Night Football again brings gains for NFL
Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.
Mixed results so far as NFL rolls out across Europe
The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.
Sky adds NFL games as BBC picks up marquee matches
Fewer NFL American football matches will be shown free-to-air in the UK in the 2015 season, but the league has secured deals which it believes will still reach a wide audience.
NFL testing the waters in online deal with Yahoo
The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.
MP & Silva wins ‘fierce’ agency tussle for NFL rights across Europe
MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.
CBS deal shows power of the NFL
The CBS network’s renewal of its deal with the US National Football League for its Thursday Night Football package underlines the incredible power of the league in the US television market.
NFL and Sony to develop audience
The National Football League’s deal with media company Multi Screen Media this month is seen by both parties as a long-term proposition to develop the sport in India.
IMG beats Yes TV to NFL but keeps rival on board
The IMG Events & Media agency beat off strong competition for the Asian rights to the US National Football League earlier this month, including a bid by incumbent rights-holder Yes TV.
NFL goes it alone as leagues push out short-form content
Two services due to launch soon show the increasing strategic and commercial importance of short-form content to the big US sports leagues and underline the degree to which US sport is leading the way in exploiting digital media.