American Football

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The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The NFL League is at a pivotal moment in its distribution of media rights outside the US. Deals in two of the league’s most important overseas territories, the UK and China, are up for renewal. The league is also thought to be looking for a new partner for its rights across Europe.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the National Football League

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the National Football League

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
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Following the historic success of The Last Dance, ESPN has announced a new nine-part documentary series about legendary New England Patriots quarterback Tom Brady, which will be released in 2021
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The National Football League has struck a three-year contract extension with Amazon in which the ecommerce giant will continue to stream "Thursday Night Football" through the 2022 season
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The National Football League continued its strong 2020 Draft viewership momentum, completing the three-day event with its highest average audience ever
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With sports fans starved for live content amid the ongoing Covid-19 pandemic, the first round of the 2020 National Football League Draft more than delivered on bullish expectations and set a new event…

Features

USA

Fox’s acquisition of broadcast rights to the NFL’s Thursday Night Football package is the first step in the US media group’s rebuilding project after many of its assets were sold to Disney.

On the back of Twitter's purchase of the IPL rights tender and its announcement of several sports streaming deals in Asia-Pacific, Aneesh Madani talks to TV Sports Markets about the social media platform's future strategy regarding sports rights in the region.

The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.

The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.

Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.

Perform’s expertise in digital content was key to winning NFL distribution rights in this month’s deal.

Interview with Simon Denyer, Perform Group chief executive, on the agency’s deal to market NFL rights outside Europe and the US.

Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL
USA

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.

John Manning, research analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl 50

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Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.

Media rights clips from January 21 to February 3

Media rights clips from December 17 to January 20

The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.

Fewer NFL American football matches will be shown free-to-air in the UK in the 2015 season, but the league has secured deals which it believes will still reach a wide audience.

Media rights clips from July 9 to 22